Future vs. current state of construction innovation: How will we make the leap?

Looking beyond today’s constraints to the possibility of what “could be” is a key characteristic of those defining and delivering innovation to design and building firms across the globe.

Sasha Reed | Sep 19, 2017

BIM vs VDC…how the US and the UK differ in approaching digital project delivery

In this four-part series, Bluebeam VP Sasha Reed sat down with industry experts to examine the need for defining and understanding digital workflows and data management throughout the design and construction project lifecycle.

Sasha Reed | Jul 19, 2017

Introducing StrXur by Bluebeam

Our goal is to present unique perspectives you may not be able to find anywhere else.

Sasha Reed | Jul 13, 2017

Defining the future by mastering the art of change

From my perspective, what separates organizations thriving in the digital revolution from those who are not boils down to one thing: leadership.

I recently attended the Bentley User Conference in Vejle, Denmark. I attended the event primarily to get a sense for the challenges our Danish counterparts are experiencing in project delivery and digital communication. One story I heard was from a BIM manager with Henning Larsen Architects in Denmark, who told me about a project she’d recently completed overseas in the Middle East. She outlined two distinct challenges and offered some interesting solutions to those challenges.

Sasha Reed | Nov 25, 2013

Electronic plan review: Coming soon to a city near you?

With all the effort AEC professionals put into leveraging technology to communicate digitally on projects, it is a shame that there is often one major road block that becomes the paper in their otherwise “paperless” project: the local city planning and permitting department.

Sasha Reed | Oct 18, 2013

A picture’s worth a thousand words… if you can find it

Photographs are becoming more essential to project communication and documentation. Recently, I sat in a local airport integration project meeting in which the owner outlined their expectation for construction documentation. One of the first requirements was to provide photographs throughout the building process.

Sasha Reed | Oct 7, 2013

Bridging the digital divide between the BIM haves and have nots

There's no doubt that BIM is the future of design. But for many firms, finding a bridge to access rich model data and share it with those typically left on the sidelines can be the difference between winning a bid or not.

Sasha Reed | Sep 26, 2013

Mobilizing your job site to achieve a paperless project: fact or fiction?

True mobility in the field has rapidly evolved from lock-box kiosks on each floor to laptops on rolling carts to tablets and iPads loaded with drawings sets stored in the cloud. And WiFi-ready job sites have gone from “nice to have” to “must have” status in just a little over a year.

Sasha Reed | Sep 19, 2013

BIM 2.0 and Google Glass: Science fiction or coming attractions for a job site near you?

Todd Wynne of Rogers-O’Brien Construction is one of only 8,000 people around the globe granted a pair of Google Glass for testing. Here's what he's been up to with the technology.

Sasha Reed | Aug 28, 2013

Standards for BIM improve reliability of data downstream, but what does this mean for us today?

I’m encouraged to see progress being made to make BIM more useable and reliable downstream. These are all good steps in the right direction, but how can we leverage this additional clarity today? Does it require us to have all stakeholders and team members in the model to collaborate and share information? It appears as if this is the ultimate goal.

Sasha Reed | Aug 15, 2013

What do LEED and black magic have in common? A project principal leverages PDFs to demystify it for us.

LEED has become a labyrinth of standards which requires a full-time translator and tour guide to navigate. Now with LEED v4 on the horizon, I’m curious to see if any progress has been made to make these standards more consumable and applicable to true innovations within the six areas of sustainability.

Sasha Reed | Aug 1, 2013

BIM and O+M: Are facility managers ready for the 3D world?

Although I am encouraged to see BIM for O+M mandates coming from building owners, I can’t help but feel we’re overlooking a very important part of the handover process: making O+M information easily accessible.

Sasha Reed

Vice President of Strategic Development

Bluebeam, Inc.

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As Vice President of Strategic Development at Bluebeam, Inc., Sasha Reed collaborates with leaders in the architecture, engineering and construction industry to guide Bluebeam’s technology, partnerships and long-term goals. She joined Bluebeam in 2007 and co-created the Concierge Approach, a distinctly branded process of customer engagement, product feedback and solution delivery to which much of Bluebeam’s success is attributed, and which today is replicated at every organizational level.

Sasha is known industry-wide as a “conversation facilitator,” creating platforms for exchanges necessary to digitally advance the industry, including the BD+C Magazine Digital COM Blog, which she authors and manages. She’s been a featured presenter at numerous national and international conferences, including the 2014 Design-Build Institute of America (DBIA), Federal Project Delivery Symposium and NTI Danish BIM Conference. Sasha also co-chairs the Construction PDF Coalition, a grassroots effort to provide a common industry framework from which to create and maintain construction PDF documents, serves on the City College of San Francisco BIM Industry Council, and is Advisor to the Board of Direction for the National Institute of Building Sciences BuildingSMART Alliance.