AT&T Discovery District, the transformation of AT&T’s global headquarters into an immersive, mixed-use destination, has completed after five years in the making in downtown Dallas. The project is a redevelopment of a corporate campus that allows for new growth in the city’s core.
The project includes restaurants, retail, office space, and free public WiFi. With the goal of highlighting AT&T’s values, a unique architectural experience was created that blurs the boundaries between the physical and digital realms. A matrix of fully connected digital platforms is integrated into the buildings and landscape to allow for immersive take-over moments of lighting, audio, and creative media content.
AT&T’s Discovery District Provides Immersive Technological Experience
Among AT&T Discovery District’s immersive technological experiences are The Globe, a 30-foot-tall mirrored dome covered with 300,000 LEDs that invites visitors to walk inside for an interactive light and sound experience; the Media Wall, a 104-foot-tall, 9,300-sf display that wraps the building at the corner of Akard and Jackson Streets that brings digital art and media to life in 6K resolution; and the AT&T Experience Store, located just below the media wall, which allows people to discover new ways to watch and access a range of immersive experiences. The project also includes 16 restaurant attractions and two high-volume bars.
The Plaza provides green space in the form of The Grove, a treelined outdoor seating area, and the lawn. 5G+ and WiFi are available throughout The Plaza.
At&T Discovery District is powered 100% by wind energy. Other sustainability features includes the use of a smart irrigation and rain water harvesting system, widened sidewalks to promote walking, and onsite recycling and composting.
Related Stories
Mixed-Use | Oct 2, 2020
Zaha Hadid Architects unveils 2 Murray Road in Hong Kong
The project reinterprets the structural forms and layering of a Bauhinia bud about to blossom.
Reconstruction & Renovation | Sep 30, 2020
SOM reimagines former Cook County Hospital into mixed-use destination
The project is the first phase of a proposed $1 billion redevelopment plan for the area in Chicago.
Sustainability | Sep 29, 2020
Heatherwick Studio creates a new concept for San Francisco’s Piers 30-32
The new vision is dubbed The Cove.
Mixed-Use | Sep 23, 2020
SOM-designed waterfront neighborhood will include 1,045-foot-tall tower
The project will focus on harnessing the sea and the sun to create a low-carbon waterfront community.
Mixed-Use | Sep 7, 2020
Google proposes 40-acre redevelopment that includes nearly 2,000 housing units
Lendlease will manage the design and construction, as a partner in a multi-development deal struck last year between the two companies.
Mixed-Use | Sep 3, 2020
10 Design will redevelop the Nanjing Dajiaochang Airport
The old military airport will become a contemporary mixed-use destination.
Mixed-Use | Aug 17, 2020
New Sydney towers will have the world’s first AI-driven facade system
SOM and Fender Katsalidis are designing the project.
Mixed-Use | Aug 4, 2020
San Jose’s new tallest building tops out
Steinberg Hart designed the project.
Mixed-Use | Jul 27, 2020
$92 million reconstruction of St. Petersburg Municipal Pier completes
Rogers Partners, ASD | SKY, and landscape architect Ken Smith Workshop designed the project.
Mixed-Use | Jul 22, 2020
Skanska selects Pickard Chilton to design innovative office tower in Bellevue, Wash.
The 800,000-gsf mixed-use project is located at 10660 NE 8th Street.