AT&T Discovery District, the transformation of AT&T’s global headquarters into an immersive, mixed-use destination, has completed after five years in the making in downtown Dallas. The project is a redevelopment of a corporate campus that allows for new growth in the city’s core.
The project includes restaurants, retail, office space, and free public WiFi. With the goal of highlighting AT&T’s values, a unique architectural experience was created that blurs the boundaries between the physical and digital realms. A matrix of fully connected digital platforms is integrated into the buildings and landscape to allow for immersive take-over moments of lighting, audio, and creative media content.
AT&T’s Discovery District Provides Immersive Technological Experience
Among AT&T Discovery District’s immersive technological experiences are The Globe, a 30-foot-tall mirrored dome covered with 300,000 LEDs that invites visitors to walk inside for an interactive light and sound experience; the Media Wall, a 104-foot-tall, 9,300-sf display that wraps the building at the corner of Akard and Jackson Streets that brings digital art and media to life in 6K resolution; and the AT&T Experience Store, located just below the media wall, which allows people to discover new ways to watch and access a range of immersive experiences. The project also includes 16 restaurant attractions and two high-volume bars.
The Plaza provides green space in the form of The Grove, a treelined outdoor seating area, and the lawn. 5G+ and WiFi are available throughout The Plaza.
At&T Discovery District is powered 100% by wind energy. Other sustainability features includes the use of a smart irrigation and rain water harvesting system, widened sidewalks to promote walking, and onsite recycling and composting.
Related Stories
Multifamily Housing | Mar 18, 2024
YWCA building in Boston’s Back Bay converted into 210 affordable rental apartments
Renovation of YWCA at 140 Clarendon Street will serve 111 previously unhoused families and individuals.
Sustainability | Mar 13, 2024
Trends to watch shaping the future of ESG
Gensler’s Climate Action & Sustainability Services Leaders Anthony Brower, Juliette Morgan, and Kirsten Ritchie discuss trends shaping the future of environmental, social, and governance (ESG).
MFPRO+ Special Reports | Feb 22, 2024
Crystal Lagoons: A deep dive into real estate's most extreme guest amenity
These year-round, manmade, crystal clear blue lagoons offer a groundbreaking technology with immense potential to redefine the concept of water amenities. However, navigating regulatory challenges and ensuring long-term sustainability are crucial to success with Crystal Lagoons.
Products and Materials | Jan 31, 2024
Top building products for January 2024
BD+C Editors break down January's top 15 building products, from SloanStone Quartz Molded Sinks to InvisiWrap SA housewrap.
Mixed-Use | Jan 29, 2024
12 U.S. markets where entertainment districts are under consideration or construction
The Pomp, a 223-acre district located 10 miles north of Fort Lauderdale, Fla., and The Armory, a 225,000-sf dining and entertainment venue on six acres in St Louis, are among the top entertainment districts in the works across the U.S.
Mixed-Use | Jan 26, 2024
Entertainment districts are no longer just about sports, dining, and music
Diversity of experiences is what makes entertainment districts tick these days. That’s one reason why offices continue to be included in district proposals. And in their efforts to emerge as year-round destinations, more districts are either including residential in their proposals or supporting existing districts with housing.
Mixed-Use | Jan 19, 2024
Trademark secures financing to develop Fort Worth multifamily community
National real estate developer, investor, and operator, Trademark Property Company, has closed on the land and secured the financing for The Vickery, a multifamily-led mixed-use community located on five acres at W. Vickery Boulevard and Hemphill Street overlooking Downtown Fort Worth.
Affordable Housing | Jan 18, 2024
Habitat tops off second apartment building at 43 Green
The co-developers of 43 Green celebrate the latest milestone for the $100 million, mixed-income, mixed-use project in Bronzeville: topping off Phase 2 while reaching full lease-up of the Phase 1 apartment building.
Adaptive Reuse | Jan 18, 2024
Coca-Cola packaging warehouse transformed into mixed-use complex
The 250,000-sf structure is located along a now defunct railroad line that forms the footprint for the city’s multi-phase Beltline pedestrian/bike path that will eventually loop around the city.
Sponsored | BD+C University Course | Jan 17, 2024
Waterproofing deep foundations for new construction
This continuing education course, by Walter P Moore's Amos Chan, P.E., BECxP, CxA+BE, covers design considerations for below-grade waterproofing for new construction, the types of below-grade systems available, and specific concerns associated with waterproofing deep foundations.