Currently Reading

AT&T Discovery District is Dallas’ newest mixed-use destination

Mixed-Use

AT&T Discovery District is Dallas’ newest mixed-use destination

Gensler designed the project.


By David Malone, Managing Editor | August 2, 2021
AT&T Discovery District aerial

Images courtesy of Gensler

AT&T Discovery District, the transformation of AT&T’s global headquarters into an immersive, mixed-use destination, has completed after five years in the making in downtown Dallas. The project is a redevelopment of a corporate campus that allows for new growth in the city’s core.

The project includes restaurants, retail, office space, and free public WiFi. With the goal of highlighting AT&T’s values, a unique architectural experience was created that blurs the boundaries between the physical and digital realms. A matrix of fully connected digital platforms is integrated into the buildings and landscape to allow for immersive take-over moments of lighting, audio, and creative media content.

AT&T Discovery District globe and media wall

AT&T’s Discovery District Provides Immersive Technological Experience

Among AT&T Discovery District’s immersive technological experiences are The Globe, a 30-foot-tall mirrored dome covered with 300,000 LEDs that invites visitors to walk inside for an interactive light and sound experience; the Media Wall, a 104-foot-tall, 9,300-sf display that wraps the building at the corner of Akard and Jackson Streets that brings digital art and media to life in 6K resolution; and the AT&T Experience Store, located just below the media wall, which allows people to discover new ways to watch and access a range of immersive experiences. The project also includes 16 restaurant attractions and two high-volume bars.

AT&T Discovery District the plaza

The Plaza provides green space in the form of The Grove, a treelined outdoor seating area, and the lawn. 5G+ and WiFi are available throughout The Plaza.

At&T Discovery District is powered 100% by wind energy. Other sustainability features includes the use of a smart irrigation and rain water harvesting system, widened sidewalks to promote walking, and onsite recycling and composting.

AT&T Discovery District

Tags

Related Stories

Mixed-Use | Oct 22, 2021

40 West 12th residential tower opens in Atlanta’s Midtown neighborhood

The project is part of the 1105 West Peachtree Development.

Multifamily Housing | Oct 20, 2021

Sacramento’s first luxury high-rise rental residences announced

Southern Land Company is developing the project.

Mixed-Use | Oct 11, 2021

Manhattan West opens the heart of New York City’s Far West Side

The project links several New York neighborhoods.

Mixed-Use | Oct 5, 2021

Ground-up mixed-use building completes near Wrigley Field

Hirsch/MPG Architecture + Planning designed the project.

Mixed-Use | Sep 28, 2021

BIG designs new Farfetch HQ on the slopes of Leça River in Porto

The project is situated within the larger Fuse Valley site.

Mixed-Use | Aug 19, 2021

COVID-conscious, pandemic-ready skyscraper breaks ground in Miami

The project will be part of Miami Worldcenter.

Mixed-Use | Aug 4, 2021

Diamond Schmitt to lead design for Therme Canada | Ontario Place redevelopment

The project will be a year-round waterfront destination.


Magazine Subscription
Subscribe

Get our Newsletters

Each day, our editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Subscribe

Follow BD+C: