AREA15, an immersive and experiential art, entertainment, dining and retail center, recently announced that it will open its second location in Orlando, Florida, in 2024.
Located off Interstate 4 in the heart of the Orlando tourism corridor, AREA15 Orlando will occupy a 300,000 sf structure situated on 17 acres. More than 150,000 sf of leasable retail space will be available.
Intended for guests of all ages, AREA15 Orlando will house distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries, and more, according to a news release. The venue will also offer a robust roster of concert events, art exhibitions, nightlife, and boundary-pushing production shows. More information about events will be announced in coming months.
The development is a collaboration by New York real estate development firm Fisher Brothers and creative agency Beneville Studios. “Sophisticated consumers are gravitating toward artful new forms of entertainment where the lines between commerce and the experience economy blur,” said Winston Fisher, chief executive officer, AREA15. “AREA15 Orlando is the ideal city for our second location, providing an ecosystem where innovative design, best-in-class attractions, integrated storytelling, monumental art installations, extraordinary technology and distinctive retail thrive together.”
“We look forward to welcoming AREA15 to Central Florida,” said Orange County Mayor Jerry Demings, in the release. “In addition to the synergy with our world-class theme park and entertainment industries, AREA15 will amplify the region’s efforts to lead in the arts and culture space.”
AREA15’s first location opened in Las Vegas in 2020. It has welcomed nearly 2 million visitors, created more than 1,000 jobs, and hosted 44 live events in its first year of operation. AREA15 has won several awards including “Best Immersive Art Experience” by USA Today 10 Best Readers’ Choice Travel Awards, one of “The 10 Most Innovative Urban Development and Real Estate Companies of 2020” by Fast Company, “Reader’s Choice—Best Attraction” by Las Vegas Weekly, “Best Arts Hub” by Vegas Magazine and the top spot in Blooloop’s “World’s Top 11 Immersive Art Experiences.”
Developer: Fisher Brothers
Design architect: MOSER architecture studio
Architect of record: MOSER architecture studio
MEP engineer: IMEG Corp
Structural engineer: Sierra Consulting Structural Engineers
General contractor/construction manager: Capital West Construction