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Evolve or dissolve: Transforming your practice for the new future

AEC Business Innovation

Evolve or dissolve: Transforming your practice for the new future

Where do we see our practices in 10 years? Truth is, most of us have been reactive to an increasingly tech-dependent profession.


By Evan Troxel, Director of Digital Practice, HMC Architects | January 31, 2020
Evolve or dissolve: Transforming your practice for the new future
Evolve or dissolve: Transforming your practice for the new future

 

It's familiar to most of us. We have a working knowledge of digital tools to get the job done. We're even using VR to create and collaborate with clients. We're comfortable—or maybe comfortably numb. 

But where do we see our practices in 10 years? 

Truth is, most of us have been reactive to an increasingly tech-dependent profession—whether it's a reaction to the market, client demand, or simply to stay competitive. 

But it's time to go deeper. To take a broad look at the effects technology has on the practice of architecture at large, and how it's being applied (or not applied). 

In this talk, Evan Troxel, Director of Digital Practice with HMC Architects, is going to shift your mind and get you excited. He'll share how HMC Architects is transforming its 78-year-old firm into one that thinks like a Silicon Valley startup. 

He'll talk about building consensus; going deeper into the tools on which we rely; and increasing our digital literacy by using data to perform better. 

It's constant evolution, and our profession depends on it.

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