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Survey of apartment residents shows support for property-provided smart home devices for security, energy savings

Survey of apartment residents shows support for property-provided smart home devices for security, energy savings

Survey indicates that multifamily housing residents receive broadband services faster if they are provided by the property management rather than acquiring such service on their own.


By ADT MULTIFAMILY | May 1, 2023
Survey of renters shows demand for tech in multifamily housing
Survey of renters shows growing demand for tech in multifamily housing. Photo: ADT Multifamily

A survey of more than 10,000 residents of multifamily housing units showed that "residents are highly satisfied with smart home devices supplied by the property owners."

About one-half of rental occupiers with smart home devices use the devices every day, according to Parks Associates, which conducted the study for ADT Multifamily. ADT Multifamily provides single-source solutions for security and smart home system design, installation, monitoring, and maintenance.

"The high value that residents place on smart home devices and the willingness to pay for living quarters with smart home technology can help meet property managers' requirements for ROI when adding tech to [multifamily] buildings," according to the report.

The full report can be accessed for FREE at: https://www.adt.com/multifamily/whitepaper-b.

MOBILE APPS ARE MOST POPULAR AMONG RENTERS

The study found that 43% of multifamily households had a mobile app for their residences, while 29% had a Web portal. But 42% had neither.

ADT - App vs website availability
The ADT study found that 42% of surveyed households had neither an app or a web portal to access their property's website.

Nearly half of multifamily residents surveyed said they used their property-provided smart home devices every day.

ADT - use of smart devices in multifamily housing
More than one-fourth of respondents (27%) said they used their owner-provided smart device every week.

SAFETY AND SECURITY ARE KEY BENEFITS

Nearly half of survey respondents (48%) said "Receving notifications about safety issues" was the top benefit of using smart home devices.

A similar percentage (47%) said that "Monitoring activity outside my door" was a crucial benefit of using smart home devices.

ADT - Benefits of smart devices - safety
Using smart devices for energy management was an important consideration for 43-44% of respondents.

SOME RESIDENTS SAY THEY'LL PAY AS MUCH AS 15% MORE FOR A FULL PACKAGE OF 'SMART CAPABILITIES' 

Half of multifamily residents surveyed said they'd pay 5% more for an apartment that provided a complete menu of smart capabilities (see list in chart):

ADT - Premium pay for smart devices
More than a third of survey respondents (34%) said they'd pay 15% more for a multifamily residence with a full menu of smart capabilities.

To receive a FREE pdf of the full report (short registration required), go to: https://www.adt.com/multifamily/whitepaper-b.

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