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5 emerging multifamily trends for 2024

Multifamily Housing

5 emerging multifamily trends for 2024

Adapting for the residents of tomorrow is becoming increasingly essential for residential communities. Here are five emerging multifamily trends for 2024.

By Sonya Haffey, Principal, V Starr | February 16, 2024
Half Street Penthouse clubroom for residents in multifamily trends story
Half Street Penthouse. Photography by Helen Kozak

The realm of residential development is consistently evolving in response to the shifting needs in the market. As priorities realign and demographic landscapes transform, multifamily designers and developers find themselves in a continuous state of adaptation to resonate with residents in an increasingly competitive arena.

At V Starr, as collaborative design partners to developers across the country, we've observed particularly pronounced shifts regarding tenant lifestyles and thus, their living needs.

What are these pivotal multifamily trends, and how can we effectively respond to them to craft spaces that not only meet but exceed the expectations of today's discerning residents?

Top 5 Multifamily Trends in 2024

1. Health & Wellness

Wellness holds steady as a high priority for residents in multifamily properties, and as such, a standard gym no longer meets their expectations. Today, multifamily dwellers are not impressed with standard fitness facilities but rather yearn for provisions catered to holistic wellness practices. We’re seeing developers and their partners responding to the call with everything from cryotherapy pods to full luxury spas, and even atriums and green spaces to help ground residents and stay connected with nature in major cities.

Icon Marina Village | Photography by Ryan Loco
Icon Marina Village | Photography by Ryan Loco

When it comes to the design of these spaces, we’re minding wellness in our material selection as well. In sourcing natural and non-toxic materials we aim to meet end users’ standards with selections that are not only aesthetically sound but also more environmentally friendly. Further, the inclusion of biophilic elements is known to contribute positively to overall mental well-being by fostering a sense of calm.

2. Diversification of Lifestyle Amenities

Outside of health and wellness, amenities are evolving to allocate dedicated spaces for leisure activities that cannot necessarily take place in small apartments or condos. Podcast studios, VR rooms, and even indoor pickleball courts are just a few examples of new accommodations now being integrated into modern developments. 

Community is another important factor for residents as they all seek organic connections with neighbors and guests beyond the confines of their units. From membership pool clubs to rooftop clubs and full game room lounges, the rise of social hospitality spaces attests to the growing popularity of initiatives aimed at nurturing a vibrant community spirit among residents.

Multifamily trend gaming room
Icon Marina Village | Photography by Ryan Loco

Mirroring the convenience offered at hotels and short-stays, grab-and-go drinks and food marts are another growingly common amenity that helps meet tenants’ needs with convenience. 

3. Flexible, Multipurpose Spaces

With hybrid work holding steady across industries, coworking spaces persist as a prevalent amenity in multifamily buildings. Ranging from well-equipped conference rooms to individual workspaces, thoughtfully designed spaces enhance productivity and also offer an environment for remote employees to draw motivation outside of their living quarters. As hybrid work endures, these dedicated workspaces have become a key draw for residents.

Multipurpose room multifamily trend
One East Harlem | Photography by Ryan Loco

Simultaneously, increased demand for home office spaces within residences has created a need for versatile spaces. This shift not only influences the dimensions of apartments but also redefines the unit mix by challenging the conventional notion that two bedrooms are exclusively designated for families.

Instead, these spaces are now envisioned to serve dual purposes that can accommodate working from home. With this, too, comes the need for flexible storage solutions for work-related items that are out of sight and mind when guests visit but are easily accessible and convenient when needed.

4. Catering to Aging Renter Demographics

As Boomers look to downsize and explore new cities, they seek out the same amenities as Millennials, but with a more refined taste that reflects the comforts of home that they’re used to. Developers and designers are meeting their expectations with thoughtfully curated spaces that feel warm, inviting and luxurious.

Calming lounge area for multifamily residents
One East Harlem | Photography by Ryan Loco

Through tactile materials, soothing color palettes and curated art packages, lounges, lobbies and amenity spaces are now approached as seamless extensions of the residents’ apartments.  

5. Building Neighborhoods to Thrive

Underlining the increased focus on community, multifamily designers are embracing a holistic, mixed-use approach that considers not just residential, commercial, and retail but also food and beverage, entertainment, and performing arts, plus plenty of greenspaces. Sound rooms and stages and even hidden speakeasies are just a few of the ways property groups are accounting for the varied interests of their residents, offering a close-knit hub to meet and connect right in their communities.

Icon Marina Village | Photography by Ryan Loco
Icon Marina Village | Photography by Ryan Loco

In essence, our commitment lies in crafting enduring spaces. As the dynamics and preferences of multifamily developments transform, designers and our partners aim to meet these shifts in the market with thoughtful considerations that evolve with time. While we work to accommodate each of these shifts into our projects, we too consider how they will evolve by offering flexibility in layout and function to consistently bolster vibrant and thriving communities.

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