4 ways multifamily developers can attract Baby Boomer, Millennial buyers

As Baby Boomers downsize and Millennials begin buying homes, multifamily developments in dynamic urban areas are meeting the demand.

January 31, 2018 |
4 ways multifamily developers can attract Baby Boomer, Millennial buyers

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As Baby Boomers downsize and Millennials begin buying homes, multifamily homes in dynamic urban areas are appealing most to these demographics dominating the housing market.

Using new data from ON Collaborative, the Huffington Post highlighted four major points for builders and developers to keep in mind while courting these two powerhouse groups—buyer commitment level, values, resources, and most desired features for their lifestyle.

Trending options [for boomers] include maid, laundry, meal and personal valet services ... tech-enabled smart lighting that supports natural circadian rhythms; and biometric security and alert systems ... Though Millennials have less money to spend, they’re more flexible and adept at making trade-offs. They weigh unit size against other assets—especially location and quality of amenities.

Read the Huffington Post report.

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