About a year ago, SmithGroup merged with Paulien & Associates, a higher education planning firm based in Denver. The two companies had worked together on various projects for a decade, and Paulien has provided planning services for over 700 campuses.
That merger led to the formation within SmithGroup of its Campus Strategy & Analytics service, whose mission is to help colleges and universities evaluate their physical spaces and available resources, and align that information with the institution’s aspirations.
Higher Ed “wants to be nimble, but its assets are fixed,” observes Paul Leef, LEED AP, AIA, Vice President-Campus Strategy & Analytics Services.
Before SmithGroup discusses space with any of its Higher Ed clients, “we have a conversation about strategy,” says Leef. That discussion can touch on everything from the local environment and occupational demand to where a school’s program might be falling short in areas like new teaching and learning strategies, demographic trends, or policy development.
The team then analyzes factors that can include how campus space is being used versus prospective needs, the functionality and location of buildings, and whether the number, size, or type of classrooms is in sync with the campus’ pedagogy.
Leef says his team gives clients an external view of what’s driving education nationally. The team can provide insight into demographic changes and how they are impacting enrollment and teaching; for example, how first-generation students learn differently and require different services.
This exercise is usually less about the quantity of space, and more about repositioning existing assets. SmithGroup recently completed a study for the state of Oregon of its seven state universities, and found that while they had enough space, “they didn’t have the right combination of assets,” Leef says. SmithGroup recommended addressing deferred maintenance and programming in existing buildings. The firm also did a deep dive into those schools’ job markets and occupational demand to develop a framework for making capital fund decisions, and setting priorities for future assets.
SmithGroup has done a similar study for Florida’s legislature of the state’s 12 universities, and will examine Florida’s 28 colleges next. The Campus & Strategy Analytics team, with eight to 10 people, has worked with between 10 and 15 campuses in other markets, including a Big 12 university’s (which Leef couldn’t name) whose School of Medicine wants to enhance its reputation as a research facility.
Because Paulien’s project list is extensive, it can bring in data from other schools and markets to inform its analysis of a particular client. But, Leef is quick to note, “every institution has a different role.”
Those institutions are not required to use SmithGroup’s design services to tap into its strategy and analytics services. “We’re seen more as a trusted advisor that helps our clients succeed,” he says.
Related Stories
| Apr 26, 2012
USGBC announces inaugural Green Apple Day of Service
On Sept. 29, 2012, participants from all over the world will volunteer to make the schools and campuses in their communities healthier and more sustainable.
| Apr 25, 2012
Bubble skyscraper design aims to purify drinking water
The Freshwater Skyscraper will address the issue of increasing water scarcity through a process known as transpiration
| Apr 25, 2012
J.C. Anderson selected for 50,000-sf build out at Chicago’s DePaul University
The build-out will consist of the construction of new offices, meeting rooms, video rooms and a state-of-the-art multi-tiered Trading Room.
| Apr 18, 2012
Perkins+Will designs new complex for Johns Hopkins Hosptial
The Charlotte R. Bloomberg Children’s Center and the Sheikh Zayed Tower create transformative patient-centric care.
| Apr 16, 2012
UNT lab designed to study green energy technologies completed
Lab to test energy technologies and systems in order to achieve a net-zero consumption of energy.
| Apr 13, 2012
Goettsch Partners designs new music building for Northwestern
The showcase facility is the recital hall, an intimate, two-level space with undulating walls of wood that provide optimal acoustics and lead to the stage, as well as a 50-foot-high wall of cable-supported, double-skin glass
| Apr 11, 2012
C.W. Driver completes Rec Center on CSUN campus
The state-of-the-art fitness center supports university’s goal to encourage student recruitment and retention.
| Mar 27, 2012
Groundbreaking held for Valencia College West Campus Building 10 in Orlando
Project led by design-build team of SchenkelShultz Architecture and McCree General Contractors, both of Orlando.
| Mar 26, 2012
McCarthy tops off Math and Science Building at San Diego Mesa College
Designed by Architects | Delawie Wilkes Rodrigues Barker, the new San Diego Mesa College Math and Science Building will provide new educational space for students pursuing degree and certificate programs in biology, chemistry, physical sciences and mathematics.
