flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

MVRDV designs Seoul entertainment district with gold entrance and curtain façade

Retail Centers

MVRDV designs Seoul entertainment district with gold entrance and curtain façade

The 9,800-sm complex will have retail and nightclub space with a plaza in between the two concrete buildings.


By Mike Chamernik, Associate Editor | July 21, 2016

Paradise City in Seoul, South Korea. Rendering: MVRDV. Click here to enlarge.

People will notice a big gold splotch when they are flying into Seoul.

The Dutch architecture firm MVRDV designed Paradise City, an entertainment district in the South Korean capital. Comprising two buildings with a plaza in between, the main entrance is colored with a giant golden circle. The firm says the spot will mark the entrance like a sunbeam and will even be visible to airplanes landing at and departing from the nearby Incheon Airport.

The 9,800-sm complex consists of two concrete buildings. The curved 3,600-sm Sandbox will be a retail center that connects to a new casino. Partygoers will flock to the rectangular, 6,200-sm Nightclub, which also has a water club and sky-garden on the upper floor.

The windowless buildings will welcome guests with glass entrances worked into the curtain-like façade. 

“The buildings are opened by lifting them like a curtain, unravelling their interior,” MVRDV Co-founder Winy Maas said in a statement.

Construction will begin later this year and finish in 2018, in time for the 2018 Winter Olympics in Pyeongchang, South Korea.

MVRDV worked with Gansam Architects, who designed the wider masterplan that includes a boutique hotel, food-court, spa, galleries, and convention facilities.

 

Rendering: MVRDV. Click to enlarge.

Related Stories

Retail Centers | Aug 12, 2020

Apple Central World welcomes first visitors in Bangkok

Foster + Partners designed the building.

Retail Centers | Jul 30, 2020

The future is a numbers game for retail and restaurants

Brick-and-mortar retailers, already gasping for air under pressure from ecommerce, were dealt a critical blow by the spread of the coronavirus that forced most stores and restaurants to close, or at best operate as carryout- or delivery-only providers.

Retail Centers | Jun 17, 2020

New cannabis dispensary under construction in Northbrook, Ill.

The project will be a national flagship location for Greenhouse.

Modular Building | May 22, 2020

‘Cargotecture’ is coming to North Carolina’s Research Triangle Park

Boxyard RTP, made from 38 shipping containers, will serve as a community gathering and social space.

Coronavirus | Apr 13, 2020

COVID-19 alert: City conducts a 'virtual building inspection' to allow Starbucks and bank to open

Bothell, Wash., issues a certificate of occupancy to developer after inspecting the property online. 

Retail Centers | Feb 28, 2020

Eat with the Peanuts Gang in this new experiential cafe concept

The McBride Company partnered with Peanuts Worldwide LLC to design the concept.  

Retail Centers | Jan 30, 2020

An all-glass roof hovers above a refurbished shopping mall in Montreal

This $200 million project provided the installer, Seele, with some valuable lessons learned working with large panels in colder weather.

Retail Centers | Jan 21, 2020

New Vienna IKEA will include green façades and no parking

The building will include 160 newly planted trees.

Retail Centers | Dec 16, 2019

KFC opens urban prototype in the Bronx

FRCH NELSON designed the project.

boombox1
boombox2
native1

More In Category




halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021