Jupiter Entertainment is a production company that does work for TV channels as wide-ranging as A&E, Animal Planet, Discovery, and TrueTV. Its newest production studio, on the fourth floor of 136 Madison Avenue in New York City, was fitted out to meet its specific design requirements for client hosting, comfortable workspaces for employees, and efficient and functional editing suites.
The design for this $1.34 million, 20,343-sf renovated space includes three conference rooms, 17 offices located along the interior perimeter, 16 workstations, 40 benching desks, and two dozen 7- by 9-ft edit bays.
However, the original plan by Collier International, which owns this building, was to use this space as a marketing center to attract tenants. That floor was to feature a conference room, reception area, pantry, and restrooms with variations on the building’s standard finish.
Once Jupiter came on board, the project’s designer, Montroy Andersen DeMarco (MADGI) changed the program, and performed a test-fit to ensure the space would suit a production company.
This project presented some challenges, not the least being its tight four-month schedule. The required electrical load was greater than what a typical office might call for, so MADGI had to figure out how to fit all the conduits into the walls. And furniture had to be selected for some narrower-than-usual meeting and huddle rooms.
The production studio includes 24 edit bays. Image: Peter Dressel/Wilk Marketing Communications
MADGI specified a balanced design look with bright red wall sections contrasting with neutral white-and-gray palette that complement the existing concrete floors.
Part of the floor is an annexed four-story building with four skylights and views of adjacent buildings. MADGI used this layout to create the floor’s social pantry that incorporates a 12-person conference room to anchor the office’s north wing.
Linear LED lighting is used throughout the office and studio, and MADGI specified 4- x 8-ft rectangular linear LEDs to accent space.
The project Team included Phase 3 Associates (GC), and MG Engineering (MEP). Nienkämper supplied the conference room furniture.
Related Stories
Adaptive Reuse | May 9, 2024
Hotels now account for over one-third of adaptive reuse projects
For the first time ever, hotel to apartment conversion projects have overtaken office-to-residential conversions.
MFPRO+ Special Reports | May 6, 2024
Top 10 trends in affordable housing
Among affordable housing developers today, there’s one commonality tying projects together: uncertainty. AEC firms share their latest insights and philosophies on the future of affordable housing in BD+C's 2023 Multifamily Annual Report.
Retail Centers | May 3, 2024
Outside Las Vegas, two unused office buildings will be turned into an open-air retail development
In Henderson, Nev., a city roughly 15 miles southeast of Las Vegas, 100,000 sf of unused office space will be turned into an open-air retail development called The Cliff. The $30 million adaptive reuse development will convert the site’s two office buildings into a destination for retail stores, chef-driven restaurants, and community entertainment.
Adaptive Reuse | Apr 29, 2024
6 characteristics of a successful adaptive reuse conversion
In the continuous battle against housing shortages and the surplus of vacant buildings, developers are turning their attention to the viability of adaptive reuse for their properties.
Mixed-Use | Apr 13, 2024
Former industrial marina gets adaptive reuse treatment
At its core, adaptive reuse is an active reimagining of the built environment in ways that serve the communities who use it. Successful adaptive reuse uncovers the latent potential in a place and uses it to meet people’s present needs.
Mixed-Use | Apr 9, 2024
A surging master-planned community in Utah gets its own entertainment district
Since its construction began two decades ago, Daybreak, the 4,100-acre master-planned community in South Jordan, Utah, has been a catalyst and model for regional growth. The latest addition is a 200-acre mixed-use entertainment district that will serve as a walkable and bikeable neighborhood within the community, anchored by a minor-league baseball park and a cinema/entertainment complex.
Adaptive Reuse | Apr 5, 2024
McHugh Construction completes restoration of Chicago’s historic Ramova Theatre
Adaptive reuse project turns 1929 cinema into a live performance venue, adds a brewery and a taproom, and revives the Ramova Grill in Chicago’s Bridgeport neighborhood.
Adaptive Reuse | Mar 30, 2024
Hotel vs. office: Different challenges in commercial to residential conversions
In the midst of a national housing shortage, developers are examining the viability of commercial to residential conversions as a solution to both problems.
Cultural Facilities | Mar 26, 2024
Renovation restores century-old Brooklyn Paramount Theater to its original use
The renovation of the iconic Brooklyn Paramount Theater restored the building to its original purpose as a movie theater and music performance venue. Long Island University had acquired the venue in the 1960s and repurposed it as the school’s basketball court.
Adaptive Reuse | Mar 26, 2024
Adaptive Reuse Scorecard released to help developers assess project viability
Lamar Johnson Collaborative announced the debut of the firm’s Adaptive Reuse Scorecard, a proprietary methodology to quickly analyze the viability of converting buildings to other uses.