A new 24,000-sf prototype of The Container Store has been dubbed by the company as the brand’s Next Generation Store. The prototype includes a refreshed customer experience with an infusion of technology.
This technological infusion takes the shape of 18 digital touchscreens, an optimized product navigation system, and the new Custom Closets Studio. The Custom Closets Studio includes closet vignettes that allow customers to visualize a variety of offerings at different price points. Another new component is The Organization Studio, a digital experience that allows customers to share their personal organization challenges by uploading photos or videos online and then set-up in-store appointments with one of the brand’s experts.
See Also: Miami International Airport is home to the first Johnnie Walker store in the U.S.
The next-gen design was unveiled earlier this year and will serve as a test-and-learn environment to determine elements for eventual rollout to new and existing locations.
Related Stories
| Apr 16, 2012
Shawmut awarded Tag Heuer builds in Florida and Pennsylvania
Both projects are scheduled to be completed this spring.
| Apr 2, 2012
Sachse Construction helps complete Salt Lake City’s City Creek Center
Sachse was hired to complete store build-outs at City Creek Center.
| Mar 19, 2012
Mixed-use project redefines Midtown District in Plantation, Fla.
Stiles Construction is building the residential complex, which is one of Broward County’s first multifamily rental communities designed to achieve LEED certification from the USGBC.
| Mar 16, 2012
Work on Oxnard, Calif. shopping center resumes after a three-year hiatus
Stalled since 2009, developers of the Collection at RiverPark decided to restart construction on the outdoor mall.
| Feb 22, 2012
Suffolk awarded Boston post office renovation project
Renovation of art deco landmark will add 21,000 square feet of retail and 110 new parking spaces.
| Feb 16, 2012
Big-box retailers not just for DIYers
Nearly half of all contractor purchases made from stores like Home Depot and Lowe's.
| Feb 16, 2012
4.8-megawatt solar power system completed at Jersey Gardens Mall
Solar array among the largest rooftop systems in North America.
| Feb 15, 2012
Englewood Construction announces new projects with Destination Maternity, American Girl
Englewood’s newest project for Wisconsin-based doll retailer American Girl, the company will combine four vacant storefronts into one large 15,000 square-foot retail space for American Girl.
