Bring a project to life with color

The use of color in a building can influence the desired response.

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August 20, 2015 |
Jeff Alexander
Bring a project to life with color

Color is a vital element of both the built and natural environments. Studies show that the human response to man-made architectural structures is based largely on the sensory perception of color. It can invoke an emotional response, thus the desired effect of color varies in different settings and landscapes.

The use of color in a building can influence the desired response. An architect or designer may wish to create a healing effect when selecting coatings for a hospital or medical center, and an inspiring effect for a university building or shopping center. A public safety headquarters may wish to forge a sense of security, while a school may want to match school colors.

Architectural elements can also work together, with a dynamic combination of color and form. A distinctive and vibrant main entrance accentuates the public face of a project, while some buildings are intended to blend into the surrounding landscape with complementary colors and profiles.

It is even possible to mirror elements in the surrounds to make a statement. The waterfront Exploration Tower at Port Canaveral, Fla., mimics the sail of a ship with a white pearlescent tapered exterior.

With more than 200 years of experience and 20,000 colors in our lab, Valspar can create nearly any color under the sun to bring a project to life.

Jeff Alexander | Get Inspired: Color and Coatings

Jeff Alexander, Sherwin-Williams Coil Coatings VP of Sales for the Coil and Extrusion division has been with Sherwin-Williams (formerly Valspar) since 1997. He has an entrepreneur spirit and has thrived in building relationships with our customers. Jeff has fully immersed himself in all levels of the coating industry and enjoyed his term as National President at NCCA (National Coil Coating Association).  He is focused on continuing to educate customers on the paint industry.

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