Defining the measure of success when implementing new technologies

Sasha Reed and Chad Dorgan, McCarthy Building Cos.’s Vice President of Quality and Sustainability, discuss the keys to managing innovation within a large construction firm. SPONSORED CONTENT

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August 21, 2014 |
Sasha Reed

Sasha Reed, Director of Strategic Alliances, Bluebeam Software, and Chad Dorgan, Vice President of Quality & Sustainability, McCarthy Building Companies

I sat down with Chad Dorgan, Vice President Of Quality & Sustainability at McCarthy Building Companies, to learn more about their process for reviewing and implementing new technologies. Dorgan believes success is ensured by focusing efforts at the grass roots level and keeping workflows grounded in processes, not necessarily looking at “technology as a solution.”

For instance, start with the best way to manage documents or the most effective way to handle an RFI. Then, apply technology on top of that existing process to make it more efficient, reduce steps and improve collaboration between partners.

At McCarthy, they start with a small core group who guide the process and share their learnings. They make it work on a smaller scale with a few projects, work out the bugs first and then raise it up to the next level. It’s less about “software as a solution” and more about how software integrates into what the company is already doing. Software is not a fix-all.  It’s the people and the process that brings it all together and makes it work.


Looking down the road, I asked Dorgan what he sees as the next leap the AEC industry needs to make. He believes the future of design and construction lies in creating, accessing, and sharing data-rich 3D models. But, the challenge with building information modeling (BIM) is finding viable paths to take all the data and distill it down to a form that people in the field can utilize.  

Beyond just the creation of a model, the goal of integrating design and construction is to equip all project partners with the tools to get it right the first time. Portable Document Format (PDF) files and 3D documents are an integral part of that process, but knowing how to implement these technologies into existing workflows for a better, more efficient process will be the keys to success. 

Editor's note: This is sponsored content. The text and video were provided by the sponsor company.

Sasha Reed | Digital COM
Bluebeam Software
Vice President of Strategic Development

As Vice President of Strategic Development at Bluebeam Software, Sasha Reed collaborates with leaders in the architecture, engineering and construction industry to guide Bluebeam’s technology, partnerships and long-term goals. She joined Bluebeam in 2007 and co-created the Concierge Approach, a distinctly branded process of customer engagement, product feedback and solution delivery to which much of Bluebeam’s success is attributed, and which today is replicated at every organizational level.

Sasha is known industry-wide as a “conversation facilitator,” creating platforms for exchanges necessary to digitally advance the industry, including the BD+C Magazine Digital COM Blog, which she authors and manages. She’s been a featured presenter at numerous national and international conferences, including the 2014 Design-Build Institute of America (DBIA), Federal Project Delivery Symposium and NTI Danish BIM Conference. Sasha also co-chairs the Construction PDF Coalition, a grassroots effort to provide a common industry framework from which to create and maintain construction PDF documents, serves on the City College of San Francisco BIM Industry Council, and is Advisor to the Board of Direction for the National Institute of Building Sciences BuildingSMART Alliance.

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