Sasha Reed

About the Author: Sasha Reed has over 12 years of experience working directly in the architecture, engineering and construction (AEC) market. As VP of Strategic Alliances at Bluebeam Software, Sasha interacts directly with AEC leaders to better understand the long-range goals of the industry and help align Bluebeam’s technology partnerships. In addition, Sasha is acting Chair of the Construction PDF Coalition.  The purpose of the Coalition is to establish Guidelines to provide Architects, Engineers, Constructors and Owners (AECO) with a common framework in which to create and maintain Construction PDF Documents. Sasha has been featured as the keynote speaker at the 2014 Bentley Florida User Group and spoken at numerous industry events including the American Institute of Architects’ DesignDC Conference, NTI Danish BIM Conference, the International Highway Engineering Exchange Program and the International Facilities Management Association Conference. Sasha has also contributed articles to numerous national publications and authors the Digital Com blog for Building Design + Construction magazine. Before Bluebeam, Sasha was a Project Manager for M3, a Herman Miller dealer, where she learned firsthand the challenges faced by the AEC industry from project conception to completion. 

Posted on September 26, 2013 by Sasha Reed
Earlier this month, I attended the International Highway Engineering Exchange Program, or IHEEP, in Overland Park, Kansas. To kick off the event, I sat in on an IT round table for engineers and IT professionals to discuss the technical challenges facing the civil engineering community. Represented...
Posted on September 19, 2013 by Sasha Reed
Editor's note: This is a sponsored article. All text and images were provided by the sponsor company.   Not long ago, BD+C asked a dozen of the AEC firms from their BIM Giants list to share their vision of BIM 2.0. The responses ranged from improved mobility solutions allowing multiple...
Posted on August 28, 2013 by Sasha Reed
Editor's note: This is a sponsored article. All text and images were provided by the sponsor company.     Earlier this month, BD+C posted an article entitled, Level of Development: Will a new standard bring Clarity to BIM model detail? To summarize, the article touched on the work...
Posted on August 15, 2013 by Sasha Reed
Editor's note: This is a sponsored article. All text and images were provided by the sponsor company.     I had the pleasure of playing Master of Ceremonies last week for the Bluebeam eXtreme Conference 2013. As part of my duties, I had to familiarize myself with all of the many customer...
Posted on August 01, 2013 by Sasha Reed
Editor's note: This is a sponsored article. All text and images were provided by the sponsor company.   Over the past few months I’ve spoken with quite a few owners who are not only on board with using BIM on their projects, but are aggressively pushing their project teams to go fully-...
Posted on July 23, 2013 by Sasha Reed
Editor's note: This is a sponsored article. All text and images were provided by the sponsor company.   Do you remember the days when running into an issue out at the job site meant embarking on the long RFI process? I remember many a time on a project, and getting really good at...
Posted on July 15, 2013 by Sasha Reed
Editor's note: This is a sponsored article. All text and images were provided by the sponsor company.   I recently attended a technology expo focused on software solutions for design firms. While I was there, I struck up a conversation with an architect who, two years prior, had made the...
Posted on June 26, 2013 by Sasha Reed
Editor's note: This is a sponsored article. All text and images were provided by the sponsor company.   Have you ever had this happen to you? You’re in the middle of a trade show/sitting in a conference/at the gate in the airport/sitting in your child’s recital and an urgent email comes...
Posted on June 20, 2013 by Sasha Reed
Editor's note: This is a sponsored article. All text and images were provided by the sponsor company.   I recently had a conversation with a senior technician for a building and engineering company about their use of BIM during the design phase of a project. He was explaining that their...
Posted on June 11, 2013 by Sasha Reed
Editor's note: This is a sponsored article. All text and images were provided by the sponsor company.   It seems like every technical provider is offering a cloud-based module of their solution to store, share and access information. Sounds good, right? Why wouldn’t you want to jump in?...