Sasha Reed

About the Author: Sasha Reed has 10 years of experience working directly in the Architecture, Engineering and Construction (AEC) market, with over 15 years of experience in Customer Relations. As the Director of Strategic Alliances at Bluebeam Software, Sasha interacts with AEC industry leaders to better understand the long range goals of the industry and to help guide Bluebeam’s technology development. Drawing on this real world experience, Sasha has spoken at numerous industry events including the American Institute of Architects’ DesignDC Conference, American Institute of Architects California Council’s Monterey Design Conference, Construct Canada, NTI Danish BIM Conference and the Associated Builders & Contractors EdCon & Expo, the International Highway Engineering Exchange Program and the International Facilities Maintenance Association Conference.  Before Bluebeam, Sasha was a Project Manager for M3, a Herman Miller dealer, where she learned firsthand the everyday challenges that the AEC industry faces, from project conception to completion.

Posted on August 01, 2013 by Sasha Reed
Editor's note: This is a sponsored article. All text and images were provided by the sponsor company.   Over the past few months I’ve spoken with quite a few owners who are not only on board with using BIM on their projects, but are aggressively pushing their project teams to go fully-...
Posted on July 23, 2013 by Sasha Reed
Editor's note: This is a sponsored article. All text and images were provided by the sponsor company.   Do you remember the days when running into an issue out at the job site meant embarking on the long RFI process? I remember many a time on a project, and getting really good at...
Posted on July 15, 2013 by Sasha Reed
Editor's note: This is a sponsored article. All text and images were provided by the sponsor company.   I recently attended a technology expo focused on software solutions for design firms. While I was there, I struck up a conversation with an architect who, two years prior, had made the...
Posted on June 26, 2013 by Sasha Reed
Editor's note: This is a sponsored article. All text and images were provided by the sponsor company.   Have you ever had this happen to you? You’re in the middle of a trade show/sitting in a conference/at the gate in the airport/sitting in your child’s recital and an urgent email comes...
Posted on June 20, 2013 by Sasha Reed
Editor's note: This is a sponsored article. All text and images were provided by the sponsor company.   I recently had a conversation with a senior technician for a building and engineering company about their use of BIM during the design phase of a project. He was explaining that their...
Posted on June 11, 2013 by Sasha Reed
Editor's note: This is a sponsored article. All text and images were provided by the sponsor company.   It seems like every technical provider is offering a cloud-based module of their solution to store, share and access information. Sounds good, right? Why wouldn’t you want to jump in?...
Posted on May 23, 2013 by Sasha Reed
Editor's note: This is a sponsored article. All text and images were provided by the sponsor company.   I had the opportunity to sit in on an IT roundtable discussion recently, where candid conversations were had by IT professionals from various state transportation agencies. As they...
Posted on May 16, 2013 by Sasha Reed
I had the opportunity to travel to Denmark and London to participate in two separate BIM conferences last month.  In Denmark I spoke at a regional conference, sharing information on leveraging PDF to facilitate digital workflows downstream. Then I traveled onto London to attend BIM Show Live...
Posted on May 03, 2013 by Sasha Reed
With all of the buzz surrounding mobility and connectivity in the tech world, it’s no surprise the construction industry is looking for ways to capitalize on these emerging technologies. Today we are seeing more and more mobile devices on jobsites. Superintendents are swapping out clipboards for...
Posted on April 22, 2013 by Sasha Reed
As you are well aware, BIM is steadily gaining momentum here in the US and abroad.  In fact just this week I read a press release about a major city agency standardizing their BIM practices. You know as well as I do that when a city or municipality starts talking about standardizing on "future...