Sasha Reed

 
Bluebeam Software

About the Author: Sasha Reed has over 12 years of experience working directly in the architecture, engineering and construction (AEC) market. As VP of Strategic Alliances at Bluebeam Software, Sasha interacts directly with AEC leaders to better understand the long-range goals of the industry and help align Bluebeam’s technology partnerships. In addition, Sasha is acting Chair of the Construction PDF Coalition.  The purpose of the Coalition is to establish Guidelines to provide Architects, Engineers, Constructors and Owners (AECO) with a common framework in which to create and maintain Construction PDF Documents. Sasha has been featured as the keynote speaker at the 2014 Bentley Florida User Group and spoken at numerous industry events including the American Institute of Architects’ DesignDC Conference, NTI Danish BIM Conference, the International Highway Engineering Exchange Program and the International Facilities Management Association Conference. Sasha has also contributed articles to numerous national publications and authors the Digital Com blog for Building Design + Construction magazine. Before Bluebeam, Sasha was a Project Manager for M3, a Herman Miller dealer, where she learned ?rsthand the challenges faced by the AEC industry from project conception to completion. 

The Great Debate: Is 3D PDF really BIM?
BIM and Information Technology | Digital COM | March 03, 2015
You can pull apart buildings, cut through floors, and view simulated animation for...

Photos courtesy Todd Wynne, Rogers-OBrien Construction

BIM and Information Technology | Digital COM | December 16, 2014
On a recent trip to see what technology Todd Wynne and the rest of the team at Rogers-O’...

Todd Wynne, Operations Technology Specialist, Rogers-OBrien, is an early adopter of Google Glass technology.

Architects | Digital COM | November 26, 2014
A little over a year ago, I embarked on a search to find individuals in the AEC space who...

Bluebeam's Sasha Reed sits down with Kris Lengieza, Director of Virtual Design and Construction for Stiles Corporation, to learn how he approaches change management.

Architects | Digital COM | September 30, 2014
Bluebeam's Sasha Reed sits down with Kris Lengieza, Director of Virtual Design and...
Architects | Digital COM | September 17, 2014
How does DPR strike a balance between standardization and innovation? In today’s Digital...

Sasha Reed, Director of Strategic Alliances, Bluebeam Software, and Chad Dorgan, Vice President of Quality & Sustainability, McCarthy Building Companies

Architects | Digital COM | August 21, 2014
Sasha Reed and Chad Dorgan, McCarthy Building Cos.’s Vice President of Quality and...
BIM and Information Technology | Digital COM | August 08, 2014
Sasha Reed interviews two members of the coalition responsible for creating new...
Architects | Digital COM | July 16, 2014
My colleague and I were once asked an insightful question by a Civil Engineering...

Images: courtesy Bluebeam

Architects | Digital COM | June 25, 2014
SPONSORED CONTENT As more building project teams look for ways to collaborate better,...
Architects | Digital COM | May 28, 2014
Turner Construction and Parsons Brinkerhoff talk about how BIM has revolutionized the way...

Image: courtesy Bluebeam

Architects | Digital COM | May 12, 2014
Given the complexities of the building process, it can be difficult for building owners...
BIM and Information Technology | Digital COM | May 06, 2014
Key question from BIM Forum: How do you leverage technology by finding trade partners...

Image: courtesy Bluebeam

Architects | Digital COM | April 17, 2014
Earlier this month, my colleague and I presented a session to a group of civil engineers...

Photo: patrisyu via FreeDigitalPhotos.net

Architects | Digital COM | April 03, 2014
I’ve heard countless stories of conversations between project engineers and IT...

Photo: courtesy National Institute of Building Sciences

Architects | Digital COM | March 20, 2014
A fascinating client story by Fluor SVP Robert Prieto reminds us that sometimes it’s the...

Bluebeam's new Chicago office, located in the newly renovated Wrigley Building, features a wine bar where employees and clients meet or relax.

BIM and Information Technology | Digital COM | February 20, 2014
Purchased in 2011 by a consortium of investors led by BDT Capital Partners, the building’...
Architects | Digital COM | January 12, 2014
The Consumer Electronics Show took place this past week in Las Vegas. Known for launching...
Architects | Digital COM | December 05, 2013
I recently attended the Bentley User Conference in Vejle, Denmark. I attended the event...
Architects | Digital COM | November 25, 2013
With all the effort AEC professionals put into leveraging technology to communicate...
Architects | Digital COM | October 18, 2013
Photographs are becoming more essential to project communication and documentation....
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