Sasha Reed

About the Author: Sasha Reed has over 12 years of experience working directly in the architecture, engineering and construction (AEC) market. As VP of Strategic Alliances at Bluebeam Software, Sasha interacts directly with AEC leaders to better understand the long-range goals of the industry and help align Bluebeam’s technology partnerships. In addition, Sasha is acting Chair of the Construction PDF Coalition.  The purpose of the Coalition is to establish Guidelines to provide Architects, Engineers, Constructors and Owners (AECO) with a common framework in which to create and maintain Construction PDF Documents. Sasha has been featured as the keynote speaker at the 2014 Bentley Florida User Group and spoken at numerous industry events including the American Institute of Architects’ DesignDC Conference, NTI Danish BIM Conference, the International Highway Engineering Exchange Program and the International Facilities Management Association Conference. Sasha has also contributed articles to numerous national publications and authors the Digital Com blog for Building Design + Construction magazine. Before Bluebeam, Sasha was a Project Manager for M3, a Herman Miller dealer, where she learned firsthand the challenges faced by the AEC industry from project conception to completion. 

Posted on December 16, 2014 by Sasha Reed
On a recent trip to see what technology Todd Wynne and the rest of the team at Rogers-O’Brien Construction (RO) have been tinkering with, I had a chance to experience firsthand which new hardware innovations will one day be applied in the AEC space.  One of the “future” technologies being used...
Posted on November 26, 2014 by Sasha Reed
A little over a year ago, I embarked on a search to find individuals in the AEC space who were putting new hardware to work in the field. After reading Dave Barista’s BIM 2.0 article highlighting industry leaders who were speculating about the next wave of innovation for AEC, I was inspired to...
Posted on September 30, 2014 by Sasha Reed
I can’t begin to recount all of the conversations I have today with AEC industry professionals about the difficulties they experience when implementing change within their organization. The buzz term “change management” seems to be used for everything from lean process improvement to health and...
Posted on September 17, 2014 by Sasha Reed
I’m always interested in learning how companies become successful. Having worked for small companies for the majority of my career, I’m keenly aware of the struggle to establish commercial success when growing from a small to medium firm, one job at a time. Over the years, I’ve discovered the...
Posted on August 21, 2014 by Sasha Reed
I sat down with Chad Dorgan, Vice President Of Quality & Sustainability at McCarthy Building Companies, to learn more about their process for reviewing and implementing new technologies. Dorgan believes success is ensured by focusing efforts at the grass roots level and keeping workflows...
Posted on August 08, 2014 by Sasha Reed
For the last year and a half, a grassroots effort has been underway to define the new Guidelines for Construction PDF Documents. Jointly created by the Construction PDF Coalition, the aim of the guidelines is to better leverage digital information being shared among designers, constructors and all...
Posted on July 16, 2014 by Sasha Reed
My colleague and I were once asked an insightful question by a Civil Engineering Professor that sparked an interesting conversation. He’d been told about our software by some of his students who had used it during their summer internship. Wanting to stay current on new technology, he had a few...
Posted on June 25, 2014 by Sasha Reed
As more building project teams look for ways to collaborate better, technology continues to provide solutions.  Yet, as I learned from the experience of one of my customers, choosing the wrong technology can have an underwhelming effect, causing a team to simply swap out old challenges for new...
Posted on May 28, 2014 by Sasha Reed
I recently had the opportunity to travel to Manhattan to attend ENR’s Global Construction Summit. This is two day event that has both panel discussions as well as an award show honoring some of the best global construction projects. There was one panel discussion in particular that caught my...
Posted on May 12, 2014 by Sasha Reed
There are so many conferences devoted to the topic of BIM today. Each one offers practical and innovative insights into how BIM can benefit the AECO industry as a whole. The goal of BIM is to tie together valuable information created, distributed and gathered during the project life cycle—...

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