Sasha Reed

About the Author: Sasha Reed has 10 years of experience working directly in the Architecture, Engineering and Construction (AEC) market, with over 15 years of experience in Customer Relations. As the Director of Strategic Alliances at Bluebeam Software, Sasha interacts with AEC industry leaders to better understand the long range goals of the industry and to help guide Bluebeam’s technology development. Drawing on this real world experience, Sasha has spoken at numerous industry events including the American Institute of Architects’ DesignDC Conference, American Institute of Architects California Council’s Monterey Design Conference, Construct Canada, NTI Danish BIM Conference and the Associated Builders & Contractors EdCon & Expo, the International Highway Engineering Exchange Program and the International Facilities Maintenance Association Conference.  Before Bluebeam, Sasha was a Project Manager for M3, a Herman Miller dealer, where she learned firsthand the everyday challenges that the AEC industry faces, from project conception to completion.

Posted on June 25, 2014 by Sasha Reed
As more building project teams look for ways to collaborate better, technology continues to provide solutions.  Yet, as I learned from the experience of one of my customers, choosing the wrong technology can have an underwhelming effect, causing a team to simply swap out old challenges for new...
Posted on May 28, 2014 by Sasha Reed
I recently had the opportunity to travel to Manhattan to attend ENR’s Global Construction Summit. This is two day event that has both panel discussions as well as an award show honoring some of the best global construction projects. There was one panel discussion in particular that caught my...
Posted on May 12, 2014 by Sasha Reed
There are so many conferences devoted to the topic of BIM today. Each one offers practical and innovative insights into how BIM can benefit the AECO industry as a whole. The goal of BIM is to tie together valuable information created, distributed and gathered during the project life cycle—...
Posted on May 06, 2014 by Sasha Reed
  I recently attended BIM Forum in Boston, which is an AGC-sponsored event that brings together some of the top Architectural, Engineering and Construction firms from across the US.  The focus of this forum was “Optimizing Design with BIM.”  The sessions ran the gambit.  It was...
Posted on April 17, 2014 by Sasha Reed
Earlier this month, my colleague and I presented a session to a group of civil engineers and transportation agencies about the tech trends in the AEC space. Along with advice on how to prepare your plan for controlled collaboration, we also talked through some practical use cases.  One such...
Posted on April 03, 2014 by Sasha Reed
With all the talk today of collaboration and information sharing, conversations are quickly turning from the benefits of the cloud to questions regarding how to address security concerns. Security and tech are pretty hot topics, even outside of the AEC space. It seems you can’t turn on the news...
Posted on March 20, 2014 by Sasha Reed
In order to keep my finger on the pulse of the needs of AECO leaders, I attend a good deal of conferences. Many of these conferences cover a variety of topics focused on evolving the design and building process. Topics typically cover technical solutions, process implementations, and...
Posted on February 20, 2014 by Sasha Reed
Located on Michigan Avenue, alongside the Chicago River, sits the historic Wrigley Building. The building is celebrating its 90th anniversary this year. It is owned by a consortium of investors led by BDT Capital Partners and includes Zeller Realty Group, as well as Eric Lefkofsky and Brad Keywell...
Posted on January 12, 2014 by Sasha Reed
The Consumer Electronics Show (CES) took place this past week in Las Vegas. Known for launching new products and technologies, many of the products showcased there set the bar for future innovators. The show also signals trends to watch in technology applicable to the design and building industry....
Posted on December 05, 2013 by Sasha Reed
I recently attended the Bentley User Conference in Vejle, Denmark. The setting for this conference was idyllic and represented everything you’d imagine when thinking of Scandinavia. I attended the conference primarily to get a sense for the challenges our Danish counterparts are experiencing in...