Sasha Reed

Vice President of Strategic Development
Bluebeam Software

As Vice President of Strategic Development at Bluebeam Software, Sasha Reed collaborates with leaders in the architecture, engineering and construction industry to guide Bluebeam’s technology, partnerships and long-term goals. She joined Bluebeam in 2007 and co-created the Concierge Approach, a distinctly branded process of customer engagement, product feedback and solution delivery to which much of Bluebeam’s success is attributed, and which today is replicated at every organizational level.

Sasha is known industry-wide as a “conversation facilitator,” creating platforms for exchanges necessary to digitally advance the industry, including the BD+C Magazine Digital COM Blog, which she authors and manages. She’s been a featured presenter at numerous national and international conferences, including the 2014 Design-Build Institute of America (DBIA), Federal Project Delivery Symposium and NTI Danish BIM Conference. Sasha also co-chairs the Construction PDF Coalition, a grassroots effort to provide a common industry framework from which to create and maintain construction PDF documents, serves on the City College of San Francisco BIM Industry Council, and is Advisor to the Board of Direction for the National Institute of Building Sciences BuildingSMART Alliance.

BIM and Information Technology | Digital COM | August 20, 2015
Having the right counsel on your team can be the difference between long drawn-out...
Does BIM Work as a Deliverable?
BIM and Information Technology | Digital COM | May 28, 2015
Sasha Reed sits down with industry professionals at the BIMForum in San Diego to talk...
Parsons Brinckerhoff and former CEO partner to solve the “brain drain” challenge
Building Team | Digital COM | April 29, 2015
For firms large and small, hiring is always a balancing act between keeping the business...
The Great Debate: Is 3D PDF really BIM?
BIM and Information Technology | Digital COM | March 03, 2015
You can pull apart buildings, cut through floors, and view simulated animation for...

Photos courtesy Todd Wynne, Rogers-OBrien Construction

BIM and Information Technology | Digital COM | December 16, 2014
On a recent trip to see what technology Todd Wynne and the rest of the team at Rogers-O’...

Todd Wynne, Operations Technology Specialist, Rogers-OBrien, is an early adopter of Google Glass technology.

BIM and Information Technology | Digital COM | November 26, 2014
A little over a year ago, I embarked on a search to find individuals in the AEC space who...

Bluebeam's Sasha Reed sits down with Kris Lengieza, Director of Virtual Design and Construction for Stiles Corporation, to learn how he approaches change management.

Architects | Digital COM | September 30, 2014
Bluebeam's Sasha Reed sits down with Kris Lengieza, Director of Virtual Design and...
Architects | Digital COM | September 17, 2014
How does DPR strike a balance between standardization and innovation? In today’s Digital...

Sasha Reed, Director of Strategic Alliances, Bluebeam Software, and Chad Dorgan, Vice President of Quality & Sustainability, McCarthy Building Companies

Architects | Digital COM | August 21, 2014
Sasha Reed and Chad Dorgan, McCarthy Building Cos.’s Vice President of Quality and...
BIM and Information Technology | Digital COM | August 08, 2014
Sasha Reed interviews two members of the coalition responsible for creating new...
Architects | Digital COM | July 16, 2014
My colleague and I were once asked an insightful question by a Civil Engineering...

Images: courtesy Bluebeam

Architects | Digital COM | June 25, 2014
SPONSORED CONTENT As more building project teams look for ways to collaborate better,...
BIM and Information Technology | Digital COM | May 28, 2014
Turner Construction and Parsons Brinckerhoff talk about how BIM has revolutionized the...

Image: courtesy Bluebeam

Architects | Digital COM | May 12, 2014
Given the complexities of the building process, it can be difficult for building owners...
BIM and Information Technology | Digital COM | May 06, 2014
Key question from BIM Forum: How do you leverage technology by finding trade partners...

Image: courtesy Bluebeam

BIM and Information Technology | Digital COM | April 17, 2014
Earlier this month, my colleague and I presented a session to a group of civil engineers...

Photo: patrisyu via FreeDigitalPhotos.net

Architects | Digital COM | April 03, 2014
I’ve heard countless stories of conversations between project engineers and IT...

Photo: courtesy National Institute of Building Sciences

Architects | Digital COM | March 20, 2014
A fascinating client story by Fluor SVP Robert Prieto reminds us that sometimes it’s the...

Bluebeam's new Chicago office, located in the newly renovated Wrigley Building, features a wine bar where employees and clients meet or relax.

BIM and Information Technology | Digital COM | February 20, 2014
Purchased in 2011 by a consortium of investors led by BDT Capital Partners, the building’...
Architects | Digital COM | January 12, 2014
The Consumer Electronics Show took place this past week in Las Vegas. Known for launching...
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