Welcome to the third installment of Building Design+Construction’s “Great Solutions,” highlighting 14 innovative technologies and products that you can put to work in your next project.
USING RESEARCH TO DEMONSTRATE KNOWLEDGE LEADERSHIP
Innovative consumer research spans time and technology
Technology, social media, and the passing of time all influence the ways in which consumers interact with retail brands. In the latest research from WD Partners, Dublin, Ohio, the buying trends of Millennials and Boomers were analyzed to determine what brands can do to retain customer loyalty in the digital age and across generations. The reports also address specific demographic groups, such as the Hispanic Millennial. From clothing and entertainment brands to grocery stores, WD Partners’ studies establish the architecture firm as a thought leader in retail design. Is there such a study in your firm’s future?