As more customers begin to order food through online channels, a new KFC pilot project in Newcastle, Australia looks to create a more efficient operating model to keep up with this change in consumer behavior.
Designed by FRCH NELSON with KFC SOPAC, the drive-thru only KFC features five lanes, two set up for traditional on-the-spot drive-thru orders, and three that allow customers to order and pay for a meal through the brand’s app or website. For online orders, customers drive up to one of the designated lanes and enter a four-digit code generated by the app on a touchscreen. Once the code is entered, the online order is sent to the kitchen where it is freshly prepared.
The goal of the design was to create a holistic drive-thru experience that leverages architecture, communication, service, and landscape. Without having the benefit of a public-facing interior, FRCH NELSON had to find other opportunities to display and celebrate the KFC brand on the building’s exterior, which leverages natural materials in conjunction with steel and glazing.
See Also: ‘The Whale’ will be an arctic attraction 185 miles north of the Arctic Circle
A large halo-lit Colonel Sanders layered atop the building’s wood-clad walls greets guests and the drive thru portal uses bold architecture to create a beacon for the experience. “With traditional restaurants, the building is the experience, but with this new concept it became a fixture – one element supporting the overall experience,” said Marty McCauley, Design Director at FRCH NELSON, in a release. “We had to utilize every exterior touchpoint from the landscaping, to the signage, to the architecture of the drive-thru portal, to create a holistic experience for guests.”
Related Stories
| Aug 11, 2010
Former nightclub morphing into a shopping center
New York City's Limelight, the one-time notorious church-turned-nightclub, will be restored again, this time as a 25,000-sf retail marketplace. Limelight Marketplace founder Jack Menashe hopes to merge lavish atmospheric elements with cutting-edge fashion, beauty, and gourmet retailers like BookSmart, Caswell Massy, J.
| Aug 11, 2010
And the world's tallest building is…
At more than 2,600 feet high, the Burj Dubai (right) can still lay claim to the title of world's tallest building—although like all other super-tall buildings, its exact height will have to be recalculated now that the Council on Tall Buildings and Urban Habitat (CTBUH) announced a change to its height criteria.
| Aug 11, 2010
New pavilion planned for famous boulevard
Located in a prime spot along Santa Monica Boulevard in the Westwood neighborhood of Los Angeles, the Santa Monica Pavilion will have 9,000 sf of retail space, 35,500 sf of office space, and two below-grade parking levels when it opens in late 2010. The $10 million, three-story building extends a full length of the block to create a window wall of blue-gray translucent, fritted glass panels ove...
| Aug 11, 2010
Mixed-use Seattle high-rise earns LEED Gold
Seattle’s 2201 Westlake development became the city’s first mixed-use and high-rise residential project to earn LEED Gold. Located in Seattle’s South Lake Union neighborhood, the newly completed 450,000-sf complex includes 300,000 sf of Class A office space, 135 luxury condominiums (known as Enso), and 25,000 sf of retail space.
| Aug 11, 2010
Expanding retail complex is LEED pre-certified
The Promenade at Coconut Creek in Broward County, Fla., a live-work-play shopping and lifestyle center, is being expanded by 105,000 sf. When phase II of the 335,000-sf project is complete, the facility will house 75 retailers, restaurants, and related services, making it one of the largest mixed-use projects in northern Broward County.
| Aug 11, 2010
CityCenter projects get LEED Gold
MGM Mirage and Infinity World Development have received LEED Gold certification for the first three CityCenter projects: the ARIA Resort hotel tower, ARIA Resort convention center and theater, and the Vdara Hotel (above). The CityCenter developers anticipate Gold or Silver LEED certification for the project's remaining developments, which include a Mandarin Oriental hotel, a 500,000-sf retail a...
| Aug 11, 2010
RMJM unveils design details for $1B green development in Turkey
RMJM has unveiled the design for the $1 billion Varyap Meridian development it is master planning in Istanbul, Turkey's Atasehir district, a new residential and business district. Set on a highly visible site that features panoramic views stretching from the Bosporus Strait in the west to the Sea of Marmara to the south, the 372,000-square-meter development includes a 60-story tower, 1,500 resi...
| Aug 11, 2010
'Feebate' program to reward green buildings in Portland, Ore.
Officials in Portland, Ore., have proposed a green building incentive program that would be the first of its kind in the U.S. Under the program, new commercial buildings, 20,000 sf or larger, that meet Oregon's state building code would be assessed a fee by the city of up to $3.46/sf. The fee would be waived for buildings that achieve LEED Silver certification from the U.
| Aug 11, 2010
Manhattan's Pier 57 to be transformed into $210 million cultural center
LOT-EK, Beyer Blinder Belle, and West 8 have been selected as the design team for Hudson River Park's $210 million Pier 57 redevelopment, headed by local developer Young Woo & Associates. The 375,000-sf vacant passenger ship terminal will be transformed into a cultural center, small business incubator, and public park, including a rooftop venue for the Tribeca Film Festival.
| Aug 11, 2010
D.C. gets sweeter with expanded green eatery
Greens Restaurant Group has expanded its popular salad and yogurt eatery, sweetgreen, to two neighborhoods in the Washington, D.C., area, Dupont Circle and Bethesda, Md. Designed by local architect CORE architecture + design, the experiential dining projects use salvaged hickory for the walls, wood recycled from the old bowling alleys for the tables and chairs, and sustainable paper/dye product...
