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Table 2.3
FAMILIARITY WITH WATER-RELATED ORGANIZATIONS
Rate your level of familiarity with the following organizations or entities.
(1 = Not at all familiar, 2 = Know the name only, 3 = Know about some of its activities but have no personal experience with this group, 4 = Have had some personal experience with this group, 5 = Very familiar, have extensive personal experience with this group)
Nonresidential Survey Respondents
Residential Survey Respondents
Mean Top 2 (score = 4 or 5)
Nonresidential Residential
UL (Underwriters Laboratories) 3.91 69% 3.59 53%
USGBC (U.S. Green Building Council) 3.73 64% 2.85 28%
ASHRAE (American Society of Heating, Refrigerating, and Air Conditioning Engineers) 3.38 43% 2.71 27%
NAHB (National Association of Home Builders) 3.18 39% 4.09 76%
GBI (Green Building Initiative) 2.72 22% 2.79 25%
ASPE (American Society of Plumbing Engineers) 2.43 16% 2.05 11%
WaterSense (U.S. EPA) 2.08 14% 1.98 14%
AWWA (American Water Works Association) 1.99 10% 1.66 4%
PCA (Plumbing Contractors of America) 1.92 8% 1.82 7%
GGHC (Green Guide for Health Care) 1.80 9% - -
IAPMO (International Association of Plumbing and Mechanical Officials) 1.64 6% 1.49 4%
AWE (Alliance for Water Efficiency) 1.57 3% 1.44 1%
Irrigation Association, The 1.39 3% 1.37 3%
GreenPlumbers USA 1.27 1% 1.28 2%
Base: 710-711
Source: BD+C/Professional Builder 2009 White Paper Survey
Caption:
UL’s strong brand name, already well known among consumers, likely contributed to its high degree of familiarity (mean: 3.91) among respondents to the Nonresidential Survey, but the U.S. Green Building Council mark also exhibited fairly high recognition among respondents (mean: 3.73). ASHRAE (mean: 3.38) and the NAHB (mean: 3.18) scored relatively high among this group, whereas organizations or programs with a mean score of less than 3.00 were less familiar to respondents.
In the Residential Survey (base: 169), more than three-fourths of respondents said they were familiar with the NAHB (Top 2 score = 76%), with only 2% checking “not at all familiar.” This was followed by Underwriters Laboratories (Top 2 = 53%), USGBC (Top 2 = 29%), ASHRAE (Top 2 = 27%), Green Building Initiative (Top 2 = 25%). Only 14% of Residential Survey respondents picked the EPA’s WaterSense in their Top 2, even though many said their firms used high-efficiency toilets and faucets with the WaterSense label (see Table 1.5).
