When the new One World Trade Center was proposed, it was taken for granted that the financial sector would have a strong presence in the tower's offices.
However, as the tower fills up with new tenants, the vast majority have turned out to be technology, media, and advertising firms. Magazine publisher Conde Nast was the first anchor for the development, and similar companies have followed its example.
“People were expecting financial companies to be a substantial portion of the leased space” in the new towers, Christopher Jones, Vice President of Research at New York’s Regional Plan Association, told Crain's New York. “I don’t think many people would have thought that it would be virtually nothing.”