Rubber flooring manufacturer nora launches “All About Flooring, All About You” brand

May 27, 2009 |

Lawrence, MA (May 11, 2009)—nora systems, Inc., manufacturer of nora® rubber flooring, announces the global launch of its new brand, “nora®, All About Flooring, All About You.” The new brand celebrates the critical role customers play as a catalyst for high-performance, environmentally friendly solutions born of innovative design.

“’All About Flooring, All About You’ is something you will see and experience everywhere nora is present, and is much more than a new tag line or mantra for us,” said Dennis Schmick, president, North America, nora systems, Inc. “It is a brand statement that we live each and every day through our determined efforts to fully understand the needs and challenges of our customers – the talented architects and designers who specify and provide elegant, sustainable solutions as well as the contractors and building owners who use our floor coverings.”

According to Schmick, the brand is about working together -- listening to customers, learning their business, understanding how they use nora products and developing solutions that meet their often unique challenges in renovation, new construction or the “greening” of projects.

 “You as the customer are our main focus and top priority,” Schmick explained. “Our products are designed with you and manufactured for you. Our service teams revolve around you. From the earliest project discussions through collaboration and execution of ideas, nora is here for you, meeting your needs and bringing your vision to life with the best flooring solution possible.”

Schmick announced that a new capabilities brochure will help to articulate the “All About Flooring, All About You” approach to business. The brochure describes the company’s collaborative process, knowledge of building segments, performance-driven flooring solutions and commitment to sustainability, which work together to support the goals, meet the challenges and ensure the success of nora customers.

Years of collaboration with industry-specific specialists on a variety of projects have equipped nora with the expertise to offer flooring solutions for a wide spectrum of building segments, including healthcare, education, industry, transportation, public buildings, shops and retail chains and sports facilities.

“Our history is rich with research, engineering, design and knowledge,” Schmick continued. “But the satisfaction of our customers is the true measure of our success. And satisfaction comes from collaboration – working closely with our customers to understand their unique challenges and applying our specialized knowledge to respond to their needs with perfected solutions that ensure their success.

“It really is all about you – tapping into your imagination, realizing your vision, achieving your green goals, meeting your performance challenges, addressing your budget concerns, solving your installation problems – partnering with you to create products that perform beyond your expectations.”

According to Schmick, the brand will be integrated into all external communications, including a new print campaign launched this spring and a refreshed nora Web site to follow later this summer.  A new product catalog, segment brochures and sampling system will also support the “All About Flooring, All About You” brand.

To learn more about the “All About Flooring, All About You” brand, visit the nora Web site at

nora systems, Inc. has been located in the United States for more than 30 years. It is the U.S. headquarters of German-based nora systems GmbH, the world’s largest manufacturer of commercial rubber floor covering systems. The company has been designing and manufacturing nora rubber flooring for more than 50 years, meeting a wide range of functional performance requirements while paying close attention to the aesthetic aspects of interior design. For additional information, contact nora systems, Inc. at 1-800-332-NORA or visit the company’s web site at

Please Direct Inquiries to:

Carol Fudge

nora systems, Inc.


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