Renters don’t just want nice apartments; they want communities packed with amenities

Based on a survey from the National Apartment Association, the most popular amenities are the ones that bring the community together.

June 28, 2017 |

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As more people are choosing to rent deeper into their lives than ever before, the things people expect from an apartment unit and a rental community are changing. For many, apartment living is no long a stop along the way, but a viable option for people who do not find homeownership appealing. Because of this, what people expect out of apartment communities has changed, as well.

As The Washington Post reports, people expect to get many of the same luxuries found in single-family homes in their apartments. Things like granite countertops, washers and dryers, and high-end fixtures are all becoming the norm. However, many people are willing to sacrifice some living space and the luxuries that come with it for a community packed with amenities, and the socializing that comes with those amenities.

The results from the National Apartment Association survey found that of the top 10 community amenities, five of them involve bringing people together. Clubhouses and common areas for socializing, fitness centers, business centers, and pet-friendly amenities were all included.

Studies about which amenities renters prefer help to design communities with the type of things they will actually pay for, eliminating some of the issues associated with what building owners provide, and what renters want.

 

BD+C's sibling publication, Multifamily Design + Construction, is conducting its own survey of designers, contractors, builders, and developers on what amenities they have specified in the last 24 months. Please take 3-4 minute to take the survey yourself. Click here to get started.

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