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Dutch building incorporates 22 emojis into its façade

Emojis tend to elicit fairly strong reactions from people. Many people love to use the small ideograms while texting and emailing like modern day hieroglyphics. Others experience a visceral hatred any time they see one of the little buggers.

This dichotomy is best exemplified via a teaser trailer for The Emoji Movie. On one hand, the movie studio felt secure enough in the general public’s love of emojis to invest money in a feature film. But on the other hand, the trailer has received over 78,000 dislikes (compared to just 8,000 likes) on YouTube since its release.

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