flexiblefullpage -
billboard - default
interstitial1 - interstitial
catfish1 - bottom
Currently Reading

Melbourne approves Beyoncé inspired skyscraper

Multifamily Housing

Melbourne approves Beyoncé inspired skyscraper

The bootylicious tower is composed of 660 apartments and a 160-room hotel at the west end of Melbourne's business district.


By BD+C Staff | July 9, 2015
Beyoncé, Melbourne, tower, high-rise, Elenberg Fraser

The team came up with the design using parametric modeling to optimize passive heating and cooling. Soon after, a director noticed the form's similarity with a certain pop star in a music video. Renderings courtesy Elenberg Fraser

Last May, the city of Melbourne has approved a 741-foot tower that features a curvy façade based on Beyoncé’s music video Ghost, where models (possibly the songstress herself) are enveloped in what appears to be skin-tight chiffon, stretching and swaying as a wind machine blows.

But according to the building’s designer, architects at Australian firm Elenberg Fraser, the shape isn’t merely an ode to one of today’s most prominent pop icons alive. In fact, lead architect Reid Dixon told Gizmag it was purely coincidental.

"The building volume was created by those natural outcomes," Dixon told Gizmag. "We were in a meeting and trying to describe the appearance of the design to somebody, but we didn't have any images. So one of our directors said it looks like the music clip to Beyoncé's Ghost."

"This project is the culmination of our significant research," the firm told Dezeen. "The complex form—a vertical cantilever—is actually the most effective way to redistribute the building's mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements."

According to Gizmag, the similarity between the form and Beyoncé's music video was noticed in the early stages, when only the exterior design was completed. So the team went on with the idea, even designing the interiors in "a nice warm palette, inspired by Beyoncé's skin tones and theatre performances," Dixon tells Gizmag.

Computer aid using parametric modeling helped the architects come up with the design specifics, such as where the building swells in and swells out.

The building will have 68 stories, containing 660 apartments and a 160-room hotel. The building will be located at the west end of Melbourne’s business district. There is no construction start or completion date announced yet.

Beyoncé wouldn’t be the first pop icon to inspire architects. Dancing duo Fred Astaire and Ginger Rogers were credited for being Frank Gehry’s inspiration in design of the Nationale-Nederlanden building in Prague.

 

Related Stories

Mixed-Use | Apr 23, 2024

A sports entertainment district is approved for downtown Orlando

This $500 million mixed-use development will take up nearly nine blocks.

Resiliency | Apr 22, 2024

Controversy erupts in Florida over how homes are being rebuilt after Hurricane Ian

The Federal Emergency Management Agency recently sent a letter to officials in Lee County, Florida alleging that hundreds of homes were rebuilt in violation of the agency’s rules following Hurricane Ian. The letter provoked a sharp backlash as homeowners struggle to rebuild following the devastating 2022 storm that destroyed a large swath of the county.

Student Housing | Apr 19, 2024

Cal State Long Beach student housing project will add 424 beds

A new $115 million project recently broke ground at California State University, Long Beach (CSULB) that will add housing for 424 students at below-market rates. The 108,000 sf La Playa Residence Hall, funded by the State of California’s Higher Education Student Housing Grant Program, will consist of three five-story structures connected by bridges.

Sponsored | Multifamily Housing | Apr 19, 2024

5 Reasons to Opt for Wood I-Joists in Multifamily Construction

From versatility to reliability and adaptability, engineered wood I-joists offer builders, designers and developers numerous advantages in multifamily construction. Discover the top five benefits and handy installation tips.

MFPRO+ News | Apr 18, 2024

Marquette Companies forms alliance with Orion Residential Advisors

Marquette Companies, a national leader in multifamily development, investment, and management, announces its strategic alliance with Deerfield, Ill.-based Orion Residential Advisors, an integrated multifamily investment and operating firm active in multiple markets nationwide.

MFPRO+ New Projects | Apr 16, 2024

Marvel-designed Gowanus Green will offer 955 affordable rental units in Brooklyn

The community consists of approximately 955 units of 100% affordable housing, 28,000 sf of neighborhood service retail and community space, a site for a new public school, and a new 1.5-acre public park.

MFPRO+ News | Apr 15, 2024

Two multifamily management firms merge together

MEB Management Services, a Phoenix-based multifamily management company, and Weller Management, a third-party property management and consulting company, officially merged to become Bryten Real Estate Partners—creating a nationally recognized management company.

Mixed-Use | Apr 13, 2024

Former industrial marina gets adaptive reuse treatment

At its core, adaptive reuse is an active reimagining of the built environment in ways that serve the communities who use it. Successful adaptive reuse uncovers the latent potential in a place and uses it to meet people’s present needs.

MFPRO+ News | Apr 12, 2024

Legal cannabis has cities grappling with odor complaints

Relaxed pot laws have led to a backlash of complaints linked to the odor emitted from smoking and vaping. To date, 24 states have legalized or decriminalized marijuana and several others have made it available for medicinal use.

Multifamily Housing | Apr 12, 2024

Habitat starts leasing Cassidy on Canal, a new luxury rental high-rise in Chicago

New 33-story Class A rental tower, designed by SCB, will offer 343 rental units. 

boombox1 - default
boombox2 -
native1 -

More In Category



Student Housing

Cal State Long Beach student housing project will add 424 beds

A new $115 million project recently broke ground at California State University, Long Beach (CSULB) that will add housing for 424 students at below-market rates. The 108,000 sf La Playa Residence Hall, funded by the State of California’s Higher Education Student Housing Grant Program, will consist of three five-story structures connected by bridges.


halfpage1 -

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021