MODO, Advaya Hospitality’s affordable new lifestyle hotel brand, will have an urban Bauhaus loft design and target design-, music-, and tech-savvy guest who will have access to thousands of tracks in vinyl, CD, and MP3 formats through a partnership with Downtown Music. Guest can create their own playlists, and each guest room will feature iPod docks and large flat-screen TVs.
The brand will be introduced first to the Indian and Brazilian markets, then go worldwide.
Each full-service hotel will have at least 100 guest rooms with 10-foot ceilings, restaurant, bar/lounge, courtyard with pool, meeting spaces, business center, library, and high-tech gym. Smaller MODO facilities, with 60-80 guest rooms, reduced food and beverage offerings, and smaller meeting spaces, are also planned.