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May 04, 2006 |
Dean Horowitz is the publisher of Building Design & Construction and its website BDCnetwork.com. He has been involved in the construction industry for almost a decade and is a winner of Reed Business Information's Innovation Award for creating new print, online, and in-person information products serving various reader interests and educational needs.



The World Is Flat: A Brief History of the Twenty-first Century Thomas L. Friedman Buy

Great insights on today's global market realities. It isn't much of a leap to apply this information to the future of building design and construction. So many U.S. based architects and engineers are finding opportunities and threats overseas. This book provides the starting point for strategies on how to sustain your business in a “flat” global marketplace.
Confronting Reality: Doing What Matters to Get Things Right Larry Bossidy, Ram Charan Buy
I once had Ram Charan as a keynote speaker for a conference I was involved in. At the time, he was promoting his book Execution: The Discipline of Getting Things Done. Charan was the anti-keynote speaker as he didn't have the glitz and bravado of the usual big name speakers, but instead took the room through the process of running a great organization. Pens were moving quickly throughout the program as business models were called into question. Confronting Reality is more along the line of ensuring your company is properly executing what needs to be done, and that you are geared up for the realities of your business environment.
Creating We: Change I-Thinking to WE-Thinking & Build a Healthy, Thriving Organization Judith Glaser
I have done some work with executive coach Judith Glaser and she is very strong. I recommend this book for any organization that needs to shift away from the "I" driven approach to shared accountability. Glaser is great at examining the dialogue of an existing culture and enabling teams to change the way they look at themselves and how they behave.
Winning Jack Welch, Suzy Welch Buy
I know, I know... another book by Jack Welch, but this one is a nice reminder on how to grow and maintain a "winning" organization. Welch’s advice applies to the smallest firms to the largest companies.
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Guy Kawasaki Buy
I have read all of Guy Kawasaki's books. His background and insights from Apple Computer are great reminders on how great products combined with zealot customers and employees make for winning companies.
Sixteen Acres: Architecture and the Outrageous Struggle for the Future of Ground Zero Philip Nobel Buy
Philip Nobel is a gifted critic and writer. His insights go beyond what is happening at Ground Zero and will quickly start a heated dialogue with colleagues.
The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures Frans Johansson Buy
Applies Renaissance Italy to today's opportunities. He challenges us to look beyond individual expertise and to develop great ideas.
Blink: The Power of Thinking Without Thinking Malcolm Gladwell
Gladwell's book “The Tipping Point: How Little Things Can Make a Big Difference” enabled so many of us to understand how to better market our companies and products as well as create positive societal change. Blink falls into a similar writing pattern as it focuses on how quickly judgments are made. Fascinating research examples. This will change the way you present yourself and your ideas ... and behave in your marriage.
Free Prize Inside!: The Next Big Marketing Idea Seth Godin Buy
I had Seth Godin as a keynote speaker for a conference I was coordinating and then later took one of his workshops. His insights on how to make a product "remarkable" should be required reading for building owners, developers, architects, engineers, and everyone involved in the building process.
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