What’s in a coating, and why does it matter?

When the sun starts swinging punches at your building's coating, chalking and fading will start. But there's a way to prevent it.

Sponsored content
June 15, 2015 |
Jeff Alexander
What’s in a coating, and why does it matter?

Colofrul buildings in Tirana, Albania. 

Color sets a metal building apart. It captures attention. It sets a mood. It projects an attitude. And, if not protected, that attitude could give the wrong message, one of age, exhaustion, and wear.

Those passionate reds, valiant blues, sharp greens, stark yellows, all of them need protecting. As soon as your color meets the sun, the sun starts swinging punches at your color. Over time, the ultraviolet (UV rays) will create chalking and fading.


Rugged, durable coatings protect against the degradation of color pigments due to outdoor exposure. If you want brilliant color, you want a sturdy coating.

Here’s why and how it works

Coatings are applied to the surface of an object, typically referred to as the substrate, and form an essential part of the finished product. In many cases, coatings improve the surface properties, including adhesion, appearance and corrosion or wear and scratch resistance.

While each coating system contains the same four principal ingredients, that combination of ingredients can change depending on the final color and application of the coating.

To learn more, please continue reading on the Star Buildings blog.

Jeff Alexander | Metal Building Trends

Jeff Alexander, Valspar’s VP of Sales for the Coil and Extrusion division has been with Valspar since 1997. He has an entrepreneur spirit and has thrived in building relationships with our customers. Jeff has fully immersed himself in all levels of the coating industry and enjoyed his term as National President at NCCA (National Coil Coating Association).  He is focused on continuing to educate customers on the paint industry.

Related Blogs

January 15, 2018 | Metal Building Trends

The combination of design flexibility and high value-to-cost enable design professionals to provide their c...

December 28, 2017 | Metal Building Trends

The latest code cycle requires higher insulation values and an air barrier in the thermal envelope.

December 20, 2017 | Metal Building Trends

Metal building systems have great longevity… if properly maintained.

October 18, 2017 | Metals | Metal Building Trends

Star metal building systems have once again demonstrated their durability in extreme weather events.

August 24, 2017 | Building Materials | Metal Building Trends

No matter what structural material you build with, be it steel, concrete, or wood, water is the enemy.  ...

June 20, 2017 | Building Team | Metal Building Trends

Getting a project through plan review can be an unusually long process, anywhere from six months to two yea...

May 22, 2017 | Metals | Metal Building Trends

In many metal building applications, straight columns may have more steel than they need.

May 08, 2017 | Building Team | Metal Building Trends

The most important factor in making sure the where, when, what, and how go smoothly is making sure you pick...

Overlay Init