Valspar’s Fluropon Effects Rustica coatings offer autumn hues from a nature-inspired palette

Fluropon Effects Rustica features a natural, polychromatic color palette that has never before been available in 70 percent PVDF coatings.

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September 12, 2016 |
Jeff Alexander

Amber, Dark Bronze, Green Flash, Liquid Copper, and Night Sky are all part of Valspar’s new Rustica color family, part of the Fluropon Effects product line. Inspired by Valspar’s color trend research and interviews, the Rustica coatings feature pigments that create rich colors that transform the color space. Our color experts created the line with colors that pair well, including some with subtle color shifts.

New to the coating market, Fluropon Effects Rustica features a natural, polychromatic color palette that has never before been available in 70 percent PVDF coatings. Rustica introduces new rich pigmentations that achieve a truer copper, orange, and amber. Like a walk across an autumn landscape, Fluropon Effects Rustica presents a calming invitation to linger and savor.

Fluropon Effects Rustica coatings are available for coil and extrusion applications. True to the Fluropon name, this coating delivers industry-leading performance. Rustica coatings provide outstanding color and gloss retention and resist dirt, stains, chalking, and fading.

Jeff Alexander | Get Inspired: Color and Coatings

Jeff Alexander, Sherwin-Williams Coil Coatings VP of Sales for the Coil and Extrusion division has been with Sherwin-Williams (formerly Valspar) since 1997. He has an entrepreneur spirit and has thrived in building relationships with our customers. Jeff has fully immersed himself in all levels of the coating industry and enjoyed his term as National President at NCCA (National Coil Coating Association).  He is focused on continuing to educate customers on the paint industry.

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