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The one misstep that could be slowing your company’s growth

The one misstep that could be slowing your company’s growth


Dustin Cole | July 9, 2014

Here are some insights on change from Dustin Cole, Director of Engineering at NCI Group:

My daughter Casey said even back in elementary school that she wanted to join the military. We tried to talk her into going to college first. It didn’t work. 

Now, 20 years later, she’s been a Marine for seven years, worked as an air frame mechanic, served a tour in Iraq, spent a year as a Marine Embassy Security Guard in Stockholm, and has now recently moved to Chengdu, China, for her next assignment.

Being a female in the Marines, Casey had to be willing to accept one fact of life: change will happen and must be accepted.

As an "Okie" born and bred, she grew up in Oklahoma City, the heartland of America. Her professional life, however, has been a series of adjustments – from a war zone to a place of peace, from a city with fewer than 600,000 people to a city of over 2 million. And, once again, now in China, she’s adjusting to a smog-rich climate and a dense city of over 14 million.

Change. It’s inevitable. And success, for Casey and for any professional, may very well depend on how well we adapt to it. In the metal building industry, change is the constant. My job largely consists of understanding where change is needed, explaining that change to our builders and customers, and showing why that change should be considered. Whether it is in building codes, products or procedures, change is coming.

For many of us, the idea of change instantly sounds negative. We resist it. We prefer to find a way around it. Also, we resent it. However, not all change is bad. NCI companies have been moving forward to change procedures and even products that help our brands better serve our customers.

As an example, we now offer Insulated Metal Panels. Available with 2” to 6” insulation, these panels come with an exterior finish that provides weather tightness and improved energy performance. Because they also come with an interior finish, builders no longer need to install studs and sheetrock to have an attractive finished product. It’s all included.

By discontinuing some of our older products, we were able to offer this new product with its many additional attributes. It’s change. And, as always, we are always looking for what works best and how to implement it. If you can adapt to change, the world has limitless possibilities. I learned that from my daughter, who, once she reads this, will hopefully give her dad an “Ooh Rah.”

Read more from the Starbuildings blog. 

Editor's Note: This is sponsored content. The text and image were provided by the sponsor company.

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