Let me introduce myself...and you are?

January 17, 2013 |
Sasha Reed

As Director of Strategic Alliances for Bluebeam Software, I have the pleasure of speaking with many of our users directly about the challenges they face in the AEC world. One of the common comments I hear is, “We’re trying to solve many communication challenges on our projects, but our biggest issues are primarily access and control.”

It seems everyone is faced with the same core challenges when it comes to project communication. How do we leverage technology to improve project communication? How do we give access while maintaining control? How do we find out what the other guys have tried? What works, what doesn’t? Are we the only ones still struggling to go paperless? 

These interactions have led me to the conclusion that at some point, each of us has had a meeting or multiple meetings to try and solve these and other issues. So I had a thought, what if we could talk openly about our challenges, sharing real results and real failures. Wouldn’t that be refreshing?

Well that’s what I hope to do in this blog, share real examples, ask questions, and hopefully pick the collective brain (your brain included) to start discussions on what works and maybe more importantly, what doesn’t work, in solving communication challenges in the construction world. 

Because we’re still getting to know each other, I won’t pose any specific questions to you today (I understand if you’re a little shy at first) but rather, I will pose a rhetorical question to you: If a design discussion takes place over a web conference and no one knows how to capture the comments, do they really exist? 

Now, ponder...

Sasha Reed | StrXur by Bluebeam
Bluebeam, Inc.
Vice President of Strategic Development

As Vice President of Strategic Development at Bluebeam, Inc., Sasha Reed collaborates with leaders in the architecture, engineering and construction industry to guide Bluebeam’s technology, partnerships and long-term goals. She joined Bluebeam in 2007 and co-created the Concierge Approach, a distinctly branded process of customer engagement, product feedback and solution delivery to which much of Bluebeam’s success is attributed, and which today is replicated at every organizational level.

Sasha is known industry-wide as a “conversation facilitator,” creating platforms for exchanges necessary to digitally advance the industry, including the BD+C Magazine Digital COM Blog, which she authors and manages. She’s been a featured presenter at numerous national and international conferences, including the 2014 Design-Build Institute of America (DBIA), Federal Project Delivery Symposium and NTI Danish BIM Conference. Sasha also co-chairs the Construction PDF Coalition, a grassroots effort to provide a common industry framework from which to create and maintain construction PDF documents, serves on the City College of San Francisco BIM Industry Council, and is Advisor to the Board of Direction for the National Institute of Building Sciences BuildingSMART Alliance.

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