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Let me introduce myself...and you are?

Let me introduce myself...and you are?


Sasha Reed | January 17, 2013

As Director of Strategic Alliances for Bluebeam Software, I have the pleasure of speaking with many of our users directly about the challenges they face in the AEC world. One of the common comments I hear is, “We’re trying to solve many communication challenges on our projects, but our biggest issues are primarily access and control.”

It seems everyone is faced with the same core challenges when it comes to project communication. How do we leverage technology to improve project communication? How do we give access while maintaining control? How do we find out what the other guys have tried? What works, what doesn’t? Are we the only ones still struggling to go paperless? 

These interactions have led me to the conclusion that at some point, each of us has had a meeting or multiple meetings to try and solve these and other issues. So I had a thought, what if we could talk openly about our challenges, sharing real results and real failures. Wouldn’t that be refreshing?

Well that’s what I hope to do in this blog, share real examples, ask questions, and hopefully pick the collective brain (your brain included) to start discussions on what works and maybe more importantly, what doesn’t work, in solving communication challenges in the construction world. 

Because we’re still getting to know each other, I won’t pose any specific questions to you today (I understand if you’re a little shy at first) but rather, I will pose a rhetorical question to you: If a design discussion takes place over a web conference and no one knows how to capture the comments, do they really exist? 

Now, ponder...

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Future vs. current state of construction innovation: How will we make the leap?

Looking beyond today’s constraints to the possibility of what “could be” is a key characteristic of those defining and delivering innovation to design and building firms across the globe.

Sasha Reed | Sep 19, 2017

BIM vs VDC…how the US and the UK differ in approaching digital project delivery

In this four-part series, Bluebeam VP Sasha Reed sat down with industry experts to examine the need for defining and understanding digital workflows and data management throughout the design and construction project lifecycle.

Sasha Reed | Jul 19, 2017

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Our goal is to present unique perspectives you may not be able to find anywhere else.  

Sasha Reed | Jul 13, 2017

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From my perspective, what separates organizations thriving in the digital revolution from those who are not boils down to one thing: leadership.

Sasha Reed | Mar 15, 2017

Incentivizing change: Show me the money

Who is succeeding, and on what terms? And what will it take for everyone to experience the benefits of that success?

Sasha Reed | Oct 4, 2016

The talent shortage: Will the training the AEC industry desperately needs arrive in time?

As the construction industry bounces back from the Great Recession, an entirely new class of tech-savvy construction professionals has been created, and the supply of these highly skilled, tech-proficient pros has been quickly exhausted. 

Sasha Reed | Jul 11, 2016

Construction Disruption at AECX: Technology, hackathons and the promise of change in LA

The lead up to AECX featured a discussion providing insight into the current state of the AEC technological revolution by exploring opportunities, challenges and choices AEC pros face.  

Sasha Reed | Jun 23, 2016

Implementing Change: The Five Biggest Mistakes to Avoid

Two truths from the jobsite: 1) The best part about uncovering a problem is discovering its solution, and 2) The worst part about discovering the solution is implementing it. 

Sasha Reed | Jun 9, 2016

With all these sharks in the water… (No Predictions Here...Part 2)

Rather than fighting to control the proliferation of apps, perhaps we should be training our eyes to look for signs of long-term viability among all the fins in the water

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