How do construction professionals use social media?

LinkedIn is the social network used by most construction professionals, according to the results of a newly released national survey conducted by the Construction Marketing Association. 

November 18, 2013 |
Steven Burns

LinkedIn is the social network used by most construction professionals, according to the results of a newly released national survey conducted by the Construction Marketing Association. 

In the survey, 91.2% of respondents reported using LinkedIn, followed by Twitter (84.2%) and Facebook (82.5%). LinkedIn also was ranked as the most effective social media network for achieving marketing results, while Facebook was found to be the least effective.

Nearly all respondents (96.6%) use social media in their marketing program, a modest increase from the 90% who reported using social media in the 2012 survey.

The majority of respondents (92.7%) indicated that they manage social media internally, a slight increase from the 91.3% level reported on the 2012 survey.

Slightly less than half of respondents (47.4%) incorporate blogging as part of their social media marketing program, a sizeable increase from the 39% of respondents who reported blogging on the 2012 survey.

Increased awareness was chosen by 86% of respondents as the top result of participating in social media, a sharp increase from the 69% who reported that result on the 2012 survey. 

Construction professionals also indicate that social media marketing is increasingly generating tangible results, with only 7% of respondents reporting no results, compared to 17% on the 2012 survey.  

Respondents came from a variety of companies within the construction industry, including commercial construction (33%), construction services (18%), building products manufacturing (10.5%), equipment manufacturing (9%), consultant (7%), architectural/engineering (5%), distributor (3.5%), equipment retail (3.5%), and other (10.5%).

View more details about the Construction Marketing Association survey.

Steven Burns | The Business Behind Design

Steven Burns, FAIA spent 14 years managing the firm Burns + Beyerl Architects, and during that time the firm’s earnings grew at an average rate of 24% per year. After founding his own software company, Steve took his management expertise to BQE Software, where he is refining their business strategy and product development for the company’s groundbreaking project accounting solution, BQE Core.

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