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Fluropon Dimensional Colors: Architectural Coatings That Sparkle, Shift, and Radiate

Fluropon, Valspar’s premier architectural coating, has a new line of dimensional colors, delivering brilliant hues and dazzling effects. These colors shift, sparkle, and radiate—effects previously not available in 70% PVDF coatings.

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March 23, 2016 |
Jeff Alexander

These innovative colors provide the same performance characteristics that Valspar is known for, including outstanding color and weather protection, graffiti resistance to ASTM standards, and resistance to fading, chalking, and stains.

Fluropon Effects is available in three color families, all with very different aesthetic qualities.

Nova. Combining vivid colors and sparkle, our proprietary application process makes possible what previously wasn’t. Previously, color integrity was sacrificed when paints sparkled, and the color palette was very limited. Now, Nova is available in sparkling pastels, neutrals, whites, and even blacks.

Rustica. These natural colors subtly shift, creating a weathered and antique look. This saturated, nature-inspired palette was not previously available in the Fluropon line. Color palette launching at AIA 2016.

Kameleon. This iridescent, multi-toned coating features shifting colors when viewed from different angles or lighting. Available in a spectrum of vibrant colors, Kameleon coatings are sure to be engaging.

Jeff Alexander | Get Inspired: Color and Coatings

Jeff Alexander, Sherwin-Williams Coil Coatings VP of Sales for the Coil and Extrusion division has been with Sherwin-Williams (formerly Valspar) since 1997. He has an entrepreneur spirit and has thrived in building relationships with our customers. Jeff has fully immersed himself in all levels of the coating industry and enjoyed his term as National President at NCCA (National Coil Coating Association).  He is focused on continuing to educate customers on the paint industry.

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