Crucial conversations part one: BIM vs. VDC, is there a difference?

In the first part of a four-part series, Bluebeam VP Sasha Reed sat down with industry experts to examine the need for defining and understanding digital workflows and data management throughout the design and construction project lifecycle.

Sponsored content
September 19, 2017 |
Mike Landers
4 people speaking on a panel

Do you use BIM (Building Information Modeling) or VDC (Virtual Digital Construction)? Both? What’s the difference? If you are asking yourself these questions, and struggling with the answers, you are not alone. In the first part of a four-part series, Bluebeam VP Sasha Reed sat down with industry experts to examine the need for defining and understanding digital workflows and data management throughout the design and construction project lifecycle.


  • Sasha Reed, Bluebeam VP of Strategic Development
  • Nigel Davies, Director, Evolve Consultancy
  • Josh Bone, President, J.Bone Technology
  • Brok Howard, Technical Account Manager, dRofus



From Twitter to Bluebeam eXtreme Conference

What started as a lively twitter exchange regarding BIM and VDC culminated in a panel discussion and extended conversation about the value and practical application of collaborative digital technology within the construction industry. With so many different perspectives on this complex topic, Bluebeam VP of Strategic Development Sasha Reed reached out to three professionals well-versed in this world to host a panel at the 2017 Bluebeam eXtreme Conference in Los Angeles.


An Expert Panel

The invited guests included UK-based Nigel Davies, Director of Evolve Consultancy; Josh Bone, President of J.Bone Technology; and Brok Howard, a Technical Account Manager for dRofus. These individuals were hand-picked by Reed not only for their expertise on the subject but also for their diverse backgrounds within the industry, ranging from engineering to construction management and architecture. “I wanted to cut down all the noise regarding digital solutions and have a bare bones discussion to help throw away these acronyms and go back to the heart of what it is that we’re tasked with delivering,” explains Reed.


Technology, People and Process

In this first installment, the panelists and Reed discuss the nuances of BIM and VDC while stripping away the confusion surrounding the acronyms. “I find that’s the biggest challenge for us here in the US,” says Josh Bone. “We get so caught up in the technology, we forget the social side and what goes into managing that process.” Davies puts it this way, “People are more focused about the technology, and what they’re supposed to be doing [with it], rather than what their role actually is.” Given that the UK has recently passed BIM mandates for all-centrally funded work, Davies has seen companies begin to incorporate BIM into their workflows. “But it’s still the same information, the single source of truth that we’ve talked about again and again, the common data environment in the UK where actually the information is all available,” he explains.

Stay tuned for part two of this series where the panelists explore level of delivery and uncover the secrets of success for BIM implementation.

Mike Landers | StrXur by Bluebeam
Bluebeam Software, Inc.
Communications Specialist

Mike brings a unique editorial perspective to the Bluebeam team, thanks to eight years of writing for a variety of nationally published lifestyle publications, including Recoil, Hot Rod, Bound By Ink and Heavy Hitters Magazine, to name a few. Most recently, Mike handled Safety Administration and Media Coordination duties for Kiewit, gaining a wealth of knowledge into the AEC realm at the jobsite level, as well as a keen understanding of the value of project communication.

Related Blogs

A hospital under construction
August 28, 2017 | Healthcare Facilities | StrXur by Bluebeam

McCarthy will continue to lean on Bluebeam solutions to help solve the most critical issues, and to keep th...

An exterior shot of the Beijing National Stadium
August 17, 2017 | Building Materials | StrXur by Bluebeam

Lighter than glass and 100% recyclable, one material takes center stage in the future of building.

Rendering of a Matrix-style theater
August 02, 2017 | Architects | StrXur by Bluebeam

An Australian Home Theater Company is out to prove that the easier you can see it, the easier you can sell...

July 19, 2017 | Architects | StrXur by Bluebeam

Our goal is to present unique perspectives you may not be able to find anywhere else.  

July 13, 2017 | Accelerate Live! | StrXur by Bluebeam

From my perspective, what separates organizations thriving in the digital revolution from those who are not...

March 15, 2017 | StrXur by Bluebeam

Who is succeeding, and on what terms? And what will it take for everyone to experience the benefits of that...

October 04, 2016 | Building Team | StrXur by Bluebeam

As the construction industry bounces back from the Great Recession, an entirely new class of tech-savvy con...

July 11, 2016 | Building Team | StrXur by Bluebeam

The lead up to AECX featured a discussion providing insight into the current state of the AEC technological...

June 23, 2016 | StrXur by Bluebeam

Two truths from the jobsite: 1) The best part about uncovering a problem is discovering its solution, and 2...

June 09, 2016 | AEC Tech | StrXur by Bluebeam

Rather than fighting to control the proliferation of apps, perhaps we should be training our eyes to look f...

Overlay Init