Bill signing signals approval to revitalize New Orleans’ convention center corridor

A plan to revitalize New Orleans' Convention Center moves forward after Louisiana governor signs bill.

June 11, 2014 |

Governor Bobby Jindal’s signature on House Bill 788 gives final approval to the Ernest N. Morial Exhibition Hall Authority to begin executing bold plans for the Convention Center District Development Project that will revitalize New Orleans Ernest N. Morial Convention Center Corridor from Poydras Street to the Market Street power plant along the city’s riverfront.

The legislation, sponsored by Representative Walter Leger of New Orleans, is designed to allow the Authority, which operates the New Orleans Convention Center, to move forward with a comprehensive plan to revitalize an important part of the city through new development on a 47 acre tract owned by the Authority, and to make significant visual and functional improvements to the area around Convention Center Boulevard.

“This is an historic moment for the city and state,” said Authority Chair Melvin Rodrigue.  “This action by the Governor allows us to take aggressive steps to develop a long underutilized part of the city’s riverfront and to make the kind of improvements in our hospitality and entertainment offerings that will ensure the city will continue to stay competitive as a visitor destination of choice for millions of people. This Convention Center District Development Project will be a demand generator that will benefit the local hospitality industry and economy for years to come. ”

According to Representative Leger, “Leveraging public dollars in a way that requires no new taxes, or the reallocation of existing tax dollars to attract major private investment will continue the renaissance of our City, region and state.”  Convention Center officials estimate that the project could entail up to $700 million in private investment, which in turn would produce thousands of new jobs and sales and occupancy tax revenues in the City’s booming hospitality industry.



Bob Johnson, President and CEO of the Convention Center notes that new investment and a reimaging of the area is timely.  “With the exception of our $50 million construction of the Center’s Great Hall, and the recent re-opening of the Riverwalk there hasn’t been any large scale investment or development along the corridor since the 1984 World’s Fair.  The time is now to seize this landmark opportunity, and to give visitors and locals new options for enjoying and exploring our city.” Johnson also noted the “efforts of Authority’s commissioners over the past many years to continually keep the Convention Center viable among stiff competition through facility upgrades and expansions.”

“With the bill becoming law, we are now free to begin exploring options to identify the right master developer to lead us through this process and generate the outside investment that will make this project one of the largest infrastructure project for Louisiana in recent history,” Johnson said.

The Convention Center Authority, which lead the efforts to expand the Center in 1991 and 1999, has been studying options for redeveloping and improving the area since mid-2012.  A variety of studies have been undertaken to assess possible changes in traffic patterns to reduce congestion and improve public safety, and analyze current and future retail, housing and hotel needs.  Central to the plans is the construction of a new “headquarters” hotel on the upriver side of the Convention Center, needed to accommodate the current demands from meetings and conventions and the projected increase in visitors to the city leading up to its 300th anniversary.

Other proposed aspects of the Convention Center District Development Project include a linear park along Convention Center Boulevard, outdoor entertainment, arts and cultural venues and new retail and housing options.  An added benefit of the project is its ability to provide a “relief valve” for the already stressed tourism infrastructure in the French Quarter an along Magazine Street and the Marigny/Frenchman Street areas.

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