Hinge Blog

Hinge Blog

Hinge is the leading branding and marketing firm for professional services. Our ongoing research into high-growth firms is changing the way firms go to market. Our services include everything a firm needs to become a market leader—from research and strategy to visual brands and marketing implementation. https://hingemarketing.com    

Engineers | Hinge | August 20, 2018
Firms who still aren’t embracing the fundamental shift away from traditional marketing...
Architects | Hinge | July 10, 2018
In our Internet-fueled world, it’s easy to get distracted by the latest online tools. But...
Building Team | Hinge | June 13, 2018
There is a major shift in workforce demographics as upwards of 80 million baby boomers...
Architects | Hinge | April 27, 2018
We found speaking engagements were among the top ten marketing techniques that AEC firms...
Architects | Hinge | April 04, 2018
So, you understand the benefits, but how do you actually get started with speaking...
Market Data | Hinge | March 08, 2018
It’s time to take a comprehensive look at your plans and figure out the best way to get...
How to generate architecture leads

Illustration courtesy flickr


Architects | Hinge | February 01, 2018
One of the first steps to increasing leads for your design firm is to acknowledge that...
Architects | Hinge | January 10, 2018
Here are the top 10 marketing techniques as rated by high-growth firms and how they...
Building Team | Hinge | November 14, 2017
We’ve developed a pretty good understanding of what high-growth firms do differently from...
Industry Research | Hinge | October 09, 2017
A website that’s behind the times is hurting your business.
Red hot air balloons
Industry Research | Hinge | September 21, 2017
Brand research is a process that firms can use to measure their reputation and visibility...

Image: Pixabay

Architects | Hinge | September 01, 2017
Not to be confused with the branding of your firm overall, your employer brand is defined...
Image of people chasing a giant carrot
Market Data | Hinge | July 25, 2017
Hiring and retaining talent is one of the top challenges faced by most professional...
Industry Research | Hinge | May 04, 2017
Here are four key lessons to help you close more business.
Building Team | Hinge | April 06, 2017
We’ve identified five architecture marketing tools that will help your firm evaluate if...
Building Team | Hinge | March 06, 2017
Don’t believe it? You’d better take a look at the research.
Industry Research | Hinge | February 13, 2017
The most effective way to boost your reputation is through thought leadership marketing.

Illustration: Pixabay

Architects | Hinge | January 04, 2017
Exceptional seller-doers have the ability to ask the right questions, and more...
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