The Weekly is STREAMING now. Join us at HorizonTV

Accelerate Live! talk: Is the road to the future the path of least resistance? Sasha Reed, Bluebeam (sponsored)

Bluebeam’s Sasha Reed discusses why AEC leaders should give their teams permission to responsibly break things and create ecosystems of people, process, and technology.


The path of least resistance often leads you to the right destination, IF you focus on solving the right problems. But how can we be sure that today’s "solution" isn't just a set up for tomorrow's headache? It's the innovator's dilemma. 

Do we evolve bit by bit over time by sustaining the benefits of experience, or do we adopt entirely new models and practice responsible, disruptive innovation? 

With the industry's need to generate efficiencies stronger than ever, Sasha Reed, Bluebeam VP of Strategic Development, introduces the models and methods necessary to make the right changes to addresses the real challenges on your specific job site. 

Construction will not change unless we start responsibly breaking things. Interoperability is no longer a buzzword. Integrations are the new reality. 

Learn how to give your teams the permission to responsibly break things and create ecosystems of people, process, and technology to truly evolve our industry.


As Vice President of Strategic Development at Bluebeam, Sasha Reed connects with design and construction industry leaders to promote collaborative, digital ecosystems using the open file format, PDF. Sasha is known industry-wide as a "conversation facilitator" for her work hosting roundtables, creating platforms and authoring content on StrXur and the BD+C Magazine Digital COM Blog to foster ideas that advance the industry. Sasha has been a featured presenter at numerous national and international conferences, including the Design-Build Institute of America (DBIA), Federal Project Delivery Symposium, and the NTI Danish BIM Conference. She was recently featured in the UK's Chartered Institute of Building (CIOB) roundtable on BIM, as well as the BIM+ webinar on "Real Life Applications of BIM." Sasha is an advisor and founding member of the CPCoalition, a grassroots effort to provide a common industry framework from which to create and maintain construction PDF documents. She also served on the City College of San Francisco BIM Industry Council and is Secretary to the BOD for the buildingSMART alliance, council to the National Institute of Building Sciences.






Overlay Init

Your card will be charged: 0