Sustainable Forestry Initiative 101 webinar to review wood standard certification labels and claims

March 17, 2009 |

When: Friday, April 24, 2009, 1:00 PM to 2:30 PM Eastern

The Sustainable Forestry Initiative (SFI) program represents a growing community of foresters, landowners, wood product and paper manufacturers, distributors and conservation organizations, among others, who are committed to improving forest practices globally. Over the past few months, we have had a growing interest among our program participants and certified companies for SFI Inc. to host a webinar to:     

Provide an overview of forest certification

Provide an overview of the SFI® program including the draft  revised SFI Standard

Present and discuss SFI labels and Claims

Summarize the key marketing initiatives of SFI in North America, including consumer & customer research to date

Present technical and marketing resources to support your company and certification

Q&A session


SFI Inc. President and CEO Kathy Abusow will lead this webinar and Q&A period on the basics of SFI.  Attending this live, online session will enable participants to:

explain the value of SFI to their customer and

leverage the SFI brand into marketing plans.


The SFI 101 session  - the first in a series of webinars coming in 2009.  We invite you to please forward this invitation to all relevant staff, sales teams and  training coordinators in your organization, and RSVP individually to by April 10th, 2009.  The webinar access information is found below.

Future  topics in SFI Inc.'s 2009 webinar series will include Green Building, labels & claims, and the revised SFI Standard, among others.  Please send suggestions for future webinar topics to

Webinar Access Details:

Topic: SFI 101

Date: Friday, April 24, 2009

Time: 1:00 pm, Eastern Daylight Time (GMT -04:00, New York)

Meeting number: 598 974 417

Meeting password: (This meeting does not require a password.)

Web conference link:

Please click the link below to see more information, or to join the meeting.

Audio conference information: Provide your phone number when you join the meeting to receive a call back. Alternatively, you can call:

Call-in toll-free number: 1-866-5536252

Call-in number: 1-650-2514440

Conference Code: 8556904433


Karen Brandt

Vice-President, Market Affairs

SFI Inc.


Contact Info and RSVP to:

Lisa Fox

Coordinator, Marketing

SFI Inc.


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