Survey: Eco-resorts must improve facilities, style to attract high spenders
According to a survey of high-value travelers, eco-resorts need to improve facility offerings and provide more design and stylish accommodations to attract visitors.
Eco-resorts scored well on cultural awareness, activities for travelers, and opportunity to meet local communities. Air conditioning and Internet access were the two most missed items if not available.
The survey, conducted online among 283 travelers on behalf of Cacao Resorts, a luxury eco-resort developer, was conducted prior to the development and investments of the Cacao Pearl, the world's first non-profit luxury eco-resort community.
The majority of survey respondents came from the U.S. (40%), Canada (21%), and the U.K. (21%), with 63% of respondents spending more than $1,000 per trip and 26% spending more than $2,000 per trip.
Other survey findings: When not available, the most missed services were a restaurant (76%), a bar (56%), and a swimming pool (54%). More than 60% of respondent would pay 10-20% extra for a hotel that qualifies as "eco-resort." Only 1% of respondents would miss having a game console with them.
For more on the Cacao Pearl resort, visit http://cacaoresorts.com/