Ferrari is going beyond cars—the company is planning its first hotel, just outside of Barcelona.
In addition to the hotel, the company is also building its second theme park, called Ferrari Land. Both attractions will be located in Spain's PortAventura Resort.
Clad in the carmaker's signature "Ferrari red," the hotel will resemble the grill and hood of one of its iconic cars, and will feature an outdoor pool, 250 rooms, restaurants, and a driving simulator.
Ferrari Land will include "the highest and fastest vertical accelerator in Europe," according to a press release from PortAventura.
The hotel and amusment park are set to open in 2016, according to Business Insider.