Star Building Systems launch corporate rebranding
After 85 years in business, Star refreshes their brand's image using new marketing strategies to build current and new connections with their clients.
Star Building Systems announces new corporate rebrand. After 85 years in business, Star refreshes their brand's image using new marketing strategies to build current and new connections with their clients.
Star's brand update consists of a refreshed logo, launch of a new website and blog, and new social media opportunities to increase engagement. These marketing strategies' will further Star's relationship with their audience and give their publics beneficial tools and information within the industry.
"After 85 years of building quality products, we were ready for a refreshed brand to drive us into the future," Jeff Koos, brand and marketing manager says. "We want to be on the forefront of technology and industry standards, and we are excited that our new brand and media outlets will push us there."
The products of Star will not change as part of the company's new look and initiatives. With 85 years of quality and professional experience, Star's rebrand will be a continuation of the level of service they provide to their builders.
See our transformation at http://blog.starbuildings.com/see-the-transformation.
About Star Building Systems
Star Building Systems was founded in 1927 as Star Manufacturing Company by D.H. Rowland. In the 1930s, Star being to manufacture steel metal buildings and later became Star Building Systems. In 2006, Robertson-Ceco Corporation was purchased by NCI and Star Building Systems became an NCI Company. Ownership by NCI has resulted in expanded product lines and increased manufacturing capability, enabling Star to meet the market demands in a tough, competitive environment. For more information, call 1-800-879-7827, or visit www.starbuildings.com.