Restaurant design a focus of McDonald’s turnaround

PHOTO: Courtesy McDonald's
November 02, 2010

McDonald's restaurants are moving away from primary colors and fiberglass booths. As part of the fast-food giant’s $2.4 billion project to redesign its iconic restaurants, McDonald’s are becoming community centers, with interiors reconfigured with seating zones for chilling out, working, casual dining, and group events. Exteriors of U.S. branches are following a prototype called “Arcade,” which has a modernist white blocky facade, sharp angular yellow awnings, and a stylized single-arch sculpture. The project involves revamping 400 domestic and 1,600 international outlets; another 1,000 new restaurants will be built using the new designs.


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