Transparent digital façade installed in Times Square
A2aMEDIA installed an energy-efficient, large-scale LED digital display using Mediamesh technology on the Port Authority Bus Terminal in New York City’s Times Square. The display covers around 6,000 sf on 42nd Street and 8th Avenue, with an additional 25,000 sf of lighting for visual messaging. The mediamesh technology from GKD uses flexible, woven stainless-steel mesh imbedded with LEDs for the panels, which use 80% less power than conventional LED displays. The material allows 70% transparency so the screen doesn’t obstruct views out of the building.