Nichiha USA, a manufacturer of fiber cement siding and cladding, will launch its new corporate identity Nov. 1 with the debut of a redesigned website.
The refreshed brand identity, a first in many years for the Atlanta-based company, revolves around the message, “The Power of Possibilities.” The new website aims to communicate the manufacturer’s message and encapsulate Nichiha’s total offering, from residential to commercial and from traditional to contemporary, for builders, architects, and homeowners.
By identifying success stories, day-to-day experiences, and the areas where the company could improve, Nichiha worked with its customers to build a brand that reflected their needs and met their expectations. The manufacturer’s research was the impetus for developing Nichiha’s updated look, tone, and feel.
The new website is designed to enhance user experience, allowing visitors to navigate seamlessly through the site and quickly find information they need. It was built with responsive design properties and will render regardless of the operating system or platform.
“Our new brand identity is the next step in communicating to both current and potential customers that Nichiha provides solutions, products, and services that surpass our competitors,” said Michael Cobb, Vice President of Sales and Marketing for Nichiha USA. “Our new site and communication platform allows us to showcase our brand through a clean, easily-navigated website, giving our customers confidence in a challenging marketplace.”