Marketing firm Funtion: to host “Construct. Build. Evolve.”

Community think tank event featuring local architects to be held in Atlanta park

April 20, 2011

ATLANTA, April 19, 2011 – Function:, an integrated marketing agency that specializes in reaching the architecture, building and design community, is hosting an interactive art event, “Construct. Build. Evolve.” (CBE) in Atlanta’s Piedmont Park on Thursday April 21, 2011 at 11:00AM EDT. Dedicated to connecting building product manufacturers with the architecture and design community through education and dialogue, Function: is interested in the future of the industry and how those within it can shape that future. During the event attendees will be asked to answer the question, “how would you build the future?” to rouse dialogue and discover fresh ideas for the future of the built environment.

Throughout the event, participants will be provided materials to share their answers. Those will be gathered and hung around several birdhouses created by architects. Each birdhouse is a unique reflection of it's designer’s vision on how architecture and building choices can affect the future, in light of the issues we face today. The birdhouses have been constructed from building materials provided by Function:'s clients as well as any recyclable or reusable material available to the designers. Contributing architects and designers include: Nathan Koskovich, Partner, Designer, Studio ALA; Jeff Wren, Principal, EarthStation Architecture; and Claudia Munroe, AIA, LEED AP.

“In a time of such dynamic change for our industry, we are always looking for the next movement, idea or fresh set of eyes,” said Michele DeHaven, principal and creative director for Function:. “We’re hoping to really dig into the issues facing architects and specifiers today as a way to improve the future from the ground up.”

In addition to Function: and the volunteer architects, several building product manufacturer’s donated material for the construction of the birdhouses:

CertainTeed Ceilings

Shaw Industries

Innerface Architectural Signs

GKD USA

Hunter Douglas Contract

Following the Construct Build Evolve event, all of the birdhouses will be donated to charitable foundations and public green spaces throughout the city. They will also be on the event’s website, www.Functionatl.com/CBE2011.The site for the event is near the 10th street entrance to Atlanta’s Piedmont Park.

About Function:

Function: is an integrated marketing agency, converging strategy, design, research and communications for companies in the building, architecture and design community. Based in Atlanta, Function: provides clients throughout North America with a complete range of solutions, including advertising, marketing, design development and public relations to energize sales cycles. An innovative approach enables Function: to work efficiently and tactically, engaging key influencers, prospects and internal conduits through a range of vehicles and touch points. For more information, please visit www.functionatl.com.

         
 

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