Owner/operator Greystar’s two-lane mini bowling alley is just part of its 5,000-sf entertainment hub—karaoke room, movie theater, shuffleboard, ping pong, golf simulator, games arcade, and poker, chess, and billiards tables—at Park 12–The Collection, a four-building, $400 million luxury community of 718 rental units overlooking San Diego Bay and Petco Park. Turner and Greystar Construction Companies were the builder; Carrier Johnson + Culture, the architect; LRM, the landscape architect. Photo courtesy Greystar
Remember the amenities war? You know, that great battle between developers over who could pile more goodies into their apartment, condo, and townhome communities without going bust?
Well, the amenities war is over. Developers have surrendered, unconditionally. Tenants and condo owners have declared victory.
That’s the main story line from Multifamily Design+Construction’s “Multifamily Amenities 2019” survey, which follows up on our 2017 survey of multifamily developers, property owners, designers, and construction professionals in this $63 billion market sector.
The big takeaway from this year’s survey: There is no letup in the quantity and variety of amenities multifamily developers and their project teams are pumping into their rental and owner communities.
The message is clear: If you’re not providing a full menu of services, facilities, and activities, you’re not going to win the battle for the tenants and buyers you really want to attract.
The 2019 Multifamily Amenities survey was designed to determine which amenities decision makers have included in their multifamily communities in the last 24 months, compared to 2017.
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