CSI: Revitalizing the brand to achieve the mission
An evolving organization, supporting a diverse membership, improving communication in commercial-level construction
CSI is revitalizing its brand as part of its continued pursuit of its mission: improving facility performance through better communication in the commercial-level construction industry. CSI is focusing on creating a strong, consistent brand experience for its diverse membership with training for its leadership, new programs and products, and a new look logo and tagline.
“CSI is recognized as the only community where you can network and collaborate with building experts across the design, building materials and construction disciplines,” CSI Brand Revitalization Task Team Chair Ronald L. Geren, CSI, CCS, CCCA, said. “We connect all members of the building team to the information they need to effectively communicate and improve project delivery.”
As part of the revitalization project, CSI has introduced a new logo and tagline, which were developed to reflect CSI’s continuing evolution to meet the needs of a changing building design and construction industry. The new logo and tagline, “Building Knowledge, Improving Project Delivery,” was developed by CSI’s Brand Revitalization Task Team, a group of members and external constituents who reflect CSI’s diverse membership.
“Our new logo and tagline are a very visible step in an ongoing revitalization process,” CSI President Gregory J. Markling, FCSI, CCS, CCCA, said. “We’re offering a variety of new and updated programs and initiatives, such as our growing certification program, updated standards and formats, online practice groups, and the CSI Academies, to help industry professionals stay on top of emerging trends and best practices.”
To develop a logo and tagline consistent with CSI’s mission and values, CSI sought input from its membership, as well as external constituents, including partners and prospective members. Task team members guided the organization’s efforts throughout the process. Task Team members include:
- Ronald L. Geren, CSI, CCS, CCCA, Brand Revitalization Task Team Chair
- Paul R. Bertram, Jr., FCSI, CDT
- Andrew Caruso, CDT
- Rob Cassidy
- Brandilyn B. Fry, CSI, CDT
- J. Brok Howard, CSI, CDT
- Gregory J. Markling, FCSI, CCS, CCCA
- Casey F. Robb, FCSI, CCPR
- David W. Vaughan, CSI, CCPR
For more information about the brand revitalization, visit www.csinet.org/brand.
CSI is a national association dedicated to improving the documentation, management, and communication of building information as used by the construction community. CSI accomplishes its mission through the development of construction standards and formats such as MasterFormat and UniFormat; the promulgation of those formats through master guide specifications and building information management (BIM) software; training and certification programs, including the Construction Documents Technology (CDT) and Certified Construction Contract Administrator (CCCA) exams; publication of Construction Specifier magazine; and an ever-expanding membership of decision- makers who identify and specify building product solutions. CSI members include a cross-section of specifiers, architects, contractors, suppliers, and other construction project professionals who are touched by construction documentation. For more information, visit www.csinet.org, or call (800) 689- 2900.