Vanessa Gallant, Communications Mgr.
206 613 4921
Donita Dooley, Sr. Media Relations Specialist
206 623 4646
January 7, 2009 – With the growing demand for housing and office space in the greater Cairo area, leading developer Sorouh has appointed global design firm Callison to master plan and design a 42.3 million square foot mixed-use development just outside the city center. The new Sorouh City will house 40,000 residents and provide a balance of live, work and entertainment facilities, all within close proximity to schools, hospitals and the Cairo International Airport.
Callison’s master plan for this new integrated community features 30.7 million square feet of residential units including townhouses and apartments with 4.3 million square feet of office space and 1.85 million square feet designated for retail. Dining and entertainment choices in concert with lush parks, public squares and tree-lined boulevards are planned to provide a distinctive and vibrant aesthetic. A lake front pedestrian promenade further enhances market appeal while the interspersed green spaces, parks and water features create a lush oasis and give a dramatic identity to the urban development.
Callison, the number one retail design firm in the world (World Architecture, 2003-2008), plans and designs retail, mixed-use, residential, corporate, hospitality and healthcare projects worldwide. With offices in Seattle, New York, Los Angeles, Dallas, Shanghai, London, Dubai, Mexico City and Bangalore, Callison is one of the largest architectural design firms based in the United States with 700 professional staff. Clients include Nordstrom, Microsoft, Hugo Boss, Dolce & Gabbana, Fendi, AT&T, Boeing, Raymond James, Harrods, FedEx, Starwood Hotels & Resorts Worldwide, HP, Hilton, Nike, Seibu Department Stores of Japan and General Growth Properties. www.callison.com.
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High resolution images available upon request.