What to expect in the metal building industry in 2014
Every year brings changes. This one won’t be any different. We’ll see growth in some areas, declines in others. Here’s a little preview of what we’ll be writing about 2014 when 2015 comes rolling in.
Going green isn’t going anywhere. The ongoing move toward energy efficiency will only be intensifying. While energy codes have always been present, they are now being enforced by code officials. That means a greater focus on energy efficiency with products like High R-Value insulation or insulated panels, as well as technology being designed to support the green movement.
Content marketing surges. Content marketing is changing how we talk to our buyers and potential buyers. Content marketing is how the message gets shared, whether through blogs, social media, videos or other info streams. Content marketing provides usable information to your client base that may not necessarily sell a product.
Tablet-supported apps. Tablet use is expanding and we will see even greater usage in 2014. Two years ago, users were excited about what tablets could do. Now, they have expectations of what a tablet must do.
Star mobile app 2.0. A faster, more connected Star mobile app is scheduled to be unveiled in early 2014. Following this initial update, planned upgrades will allow you to scan RFID tags on any material and instantly pull up the job documentation. You’ll also be able to take pictures of any issues or questions on the job site and send them directly to the Field Services department for solutions. The new app will also allow you to search for jobs by description, not just the job number.
Technology will never replace service. Instead, technology will enhance service. A good conversation with a builder is more important than a mobile app.
Social media isn’t going anywhere. It’s part of our personal lives, our business relationships. Nearly everyone is already communicating through Facebook, Twitter, LinkedIn, YouTube, Instagram. And if you aren’t, you are likely receiving information through these channels from others who are.
The trade industry will always be in high demand. No matter how many technological advancements occur, there is no piece of equipment or software that can erect a metal building. People are still needed to deliver that product, to assemble that product and to deliver customer service to the buyer.
Editor's Note: This is sponsored content. All text and images were provided by the sponsored company.