Digital COM

About the Author: Sasha Reed has over 12 years of experience working directly in the architecture, engineering and construction (AEC) market. As VP of Strategic Alliances at Bluebeam Software, Sasha interacts directly with AEC leaders to better understand the long-range goals of the industry and help align Bluebeam’s technology partnerships. In addition, Sasha is acting Chair of the Construction PDF Coalition.  The purpose of the Coalition is to establish Guidelines to provide Architects, Engineers, Constructors and Owners (AECO) with a common framework in which to create and maintain Construction PDF Documents. Sasha has been featured as the keynote speaker at the 2014 Bentley Florida User Group and spoken at numerous industry events including the American Institute of Architects’ DesignDC Conference, NTI Danish BIM Conference, the International Highway Engineering Exchange Program and the International Facilities Management Association Conference. Sasha has also contributed articles to numerous national publications and authors the Digital Com blog for Building Design + Construction magazine. Before Bluebeam, Sasha was a Project Manager for M3, a Herman Miller dealer, where she learned firsthand the challenges faced by the AEC industry from project conception to completion. 

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Video blog: Defining the measure of success when implementing new technologies

Sasha Reed, Director of Strategic Alliances, Bluebeam Software, and Chad Dorgan,
Sasha Reed, Director of Strategic Alliances, Bluebeam Software, and Chad Dorgan, Vice President of Quality & Sustainability, McCarthy Building Companies
August 21, 2014

I sat down with Chad Dorgan, Vice President Of Quality & Sustainability at McCarthy Building Companies, to learn more about their process for reviewing and implementing new technologies. Dorgan believes success is ensured by focusing efforts at the grass roots level and keeping workflows grounded in processes, not necessarily looking at “technology as a solution.”

For instance, start with the best way to manage documents or the most effective way to handle an RFI. Then, apply technology on top of that existing process to make it more efficient, reduce steps and improve collaboration between partners.

At McCarthy, they start with a small core group who guide the process and share their learnings. They make it work on a smaller scale with a few projects, work out the bugs first and then raise it up to the next level. It’s less about “software as a solution” and more about how software integrates into what the company is already doing. Software is not a fix-all.  It’s the people and the process that brings it all together and makes it work.
 

 

Looking down the road, I asked Dorgan what he sees as the next leap the AEC industry needs to make. He believes the future of design and construction lies in creating, accessing, and sharing data-rich 3D models. But, the challenge with building information modeling (BIM) is finding viable paths to take all the data and distill it down to a form that people in the field can utilize.  

Beyond just the creation of a model, the goal of integrating design and construction is to equip all project partners with the tools to get it right the first time. Portable Document Format (PDF) files and 3D documents are an integral part of that process, but knowing how to implement these technologies into existing workflows for a better, more efficient process will be the keys to success. 

Editor's note: This is sponsored content. The text and video were provided by the sponsor company.

         
 

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