Digital COM

About the Author: Sasha Reed has over 12 years of experience working directly in the architecture, engineering and construction (AEC) market. As VP of Strategic Alliances at Bluebeam Software, Sasha interacts directly with AEC leaders to better understand the long-range goals of the industry and help align Bluebeam’s technology partnerships. In addition, Sasha is acting Chair of the Construction PDF Coalition.  The purpose of the Coalition is to establish Guidelines to provide Architects, Engineers, Constructors and Owners (AECO) with a common framework in which to create and maintain Construction PDF Documents. Sasha has been featured as the keynote speaker at the 2014 Bentley Florida User Group and spoken at numerous industry events including the American Institute of Architects’ DesignDC Conference, NTI Danish BIM Conference, the International Highway Engineering Exchange Program and the International Facilities Management Association Conference. Sasha has also contributed articles to numerous national publications and authors the Digital Com blog for Building Design + Construction magazine. Before Bluebeam, Sasha was a Project Manager for M3, a Herman Miller dealer, where she learned firsthand the challenges faced by the AEC industry from project conception to completion. 

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A picture’s worth a thousand words… if you can find it

October 18, 2013

Photographs are becoming more essential to project communication and documentation. Just this week, I sat in a local airport integration project meeting in which the owner outlined their expectation for construction documentation. One of the first requirements was to provide photographs throughout the building process, linked directly to relevant construction documentation.

They didn’t designate a specific process for linking photos; they simply outlined their expectations for the end result: drawing and construction documentation must contain linked photos accessible from the documentation itself.

Most of us carry around smartphones with cameras, so it’s easier than ever to take photos and email them, text them, or upload them to the cloud. As a method of digital communication, nothing really beats a photo to articulate an issue, document progress, or explain a potential solution. But I wonder, how many of you have put processes in place to store, catalog and arrange photos in such a way that they can be easily recalled and linked to electronic documentation directly?

In other words, would you be able to fulfill the owner’s requirement above with your given processes today? If not, what is holding you back?


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